Even though Under Armour told Sole Retriever directly back in December that “ as part of the separation agreement, Steph Curry will own the logo, trademark and brand,” it seems like they’re going back on that promise now. Guess Pete Davidson didn’t give those new skate shoes the bump they expected. We noticed recently that Curry Brand had just 200-something followers on Instagram, which was just wrong. Steph’s eponymous brand had roughly half a million followers before their breakup at the end of last year. So, we looked into it. Turns out, the Under Armour Basketball division’s Instagram account was losing, on average, a little more than 3,400 followers every month throughout all of 2025–until December. In the final month of last year, the @UAbasketball account gained 497,341 followers. Wow, great job team, guess people just all of a sudden fell in love with the brand at a rate never seen before in the history of humans. Under Armour去年12月曾直接向Sole Retriever表示，「根据双方的解约协议，Stephen Curry将拥有其标志、商标与品牌所有权」，但他们现在似乎打算反悔这项承诺。看来Pete Davidson并没能替他们的新款滑板鞋带来预期中的话题与销量加持。 我们最近注意到，Curry Brand在Instagram上只有200多名追踪者，这根本不合理。 去年年底双方解约前，Curry Brand原本有大约50万名追踪者。於是我们深入调查了一下 ，结果发现Under Armour Basketball的Instagram帐号在2025年里，每个月平均都会流失 超过3,400名追踪者一直到12月为止。 就在12月@UAbasketball这个帐号一口气增加了497,341名追踪者。哇，这个团队表现真棒 ，大家就这麽突然、前所未见地爱上这个品牌了呢。 Seriously, though, we all know an Under Armour-affiliated account that was losing almost 3,500 followers every month consistently couldn’t have possibly added nearly 500,000 new followers without buying them on the dark web or taking them from one of their other accounts. Spoiler alert, it was the latter. The 497,341 followers Under Armour Basketball added was the exact number @CurryBrand lost, meaning Under Armour had Instagram migrate Curry’s followers to their UA Basketball account, which the social media platform will do on occasion. All that was left on Curry Brand’s page after the mass exodus was 210 followers, which we can only assume are made up of Curry’s family and friends, plus roughly 85 Kevin Durant burner accounts. We reached out to Under Armour for comment but they’re not exactly taking our calls or e-mails at this time, as they feel we (as in all of us collectively in the world) took Steph’s side in the breakup. Multiple sources familiar with the situation have told us this shift occurred internally, sharing details regarding the sequence of events leading to the change. We have also been told that specific requirements were communicated to Stephen Curry in order to retain ownership and control of these Curry Brand assets (including followers), and that his failure to meet those requirements resulted in the transfer of associated digital assets. 不过说真的我们都很清楚，一个原本每个月稳定流失3,500名追踪者的Under Armour，不 可能在没有在买机器人、或是从其他帐号转移的情况下，一口气暴增50万的追踪者。 答案是後者，Under Armour Basketball新增的497,341名追踪者，刚好就是@CurryBrand 消失的追踪人数。这代表Under Armour让Instagram把Curry Brand的追踪者直接转移到UA Basketball，在这场大迁徙之後，Curry Brand的页面只剩下210位追踪者，我们只能假设 ，这些人大概是Curry的家人或朋友，再加上大约85个KD的小号。 我们已联系Under Armour并请他们回应，但他们目前显然不接我们的电话、也不回邮件， 因为他们觉得我们在这次拆夥事件中都站在Curry这一边。 多位知情的消息人士告诉我们，这次转移是Under Armour的内部操作，并透露了导致这项 改变的事件经过。我们也得知，Under Armour曾向Stephen Curry提出明确条件，要求他 达成某些要求才能保有Curry Brand相关资产（包括追踪者）的所有权与掌控权，而他未 能符合这些条件，最终导致相关数位资产被转移。 https://i.meee.com.tw/SHADM6v.jpg 来源:https://reurl.cc/Zlp0ap 心得:目前咖哩牌IG追踪者上升到3,300人 包含咖哩弟也追踪了 --

※ 发信站: 批踢踢实业坊(ptt.cc), 来自: 36.231.74.251 (台湾) ※ 文章网址: https://webptt.com/cn.aspx?n=bbs/NBA/M.1771503250.A.53E.html ※ 编辑: kakala99 (36.231.74.251 台湾), 02/19/2026 20:15:00