學年學期 95學年第1學期 課程名稱 全球化與傳播理論 開課單位 國傳碩一 授課教師 專任 副教授 孫式文 學分數 3.0 修別 必修 人數限制 20 課程目標 The objective of this course is to familiarize students with various perspectives on the developments and consequences of global communication and to enhance students’ ability to analyze the ongoing process of globalization. 課程大綱 Course materials cover a range of topics, including the emergence of global communication and transnational media, the patterns in international news, entertainment, and advertising, and the hopeful and threatening views of the process of globalization. 上課進度 Week 1 Sep.15 Introduction Introduction to each other, course, NCCU library databases (Lexis-Nexis, ProQuest, OCLC etc.), and NCCU E-learning website. Week 2 Sep.22 Dimensions of Globalization GCTST preface & Ch.1 “Global Communication” GCTST Ch2. Development Research Traditions and Global Communication” Week 3 Sep. 29 Research on Global Communication Shome, Raka (2006). “Interdisciplinary research and globalization.” The Communication review, 9:1-39. Boyd-Barrett (2006). Cyberspace, globalization and empire. Global Media and Communication. 2(1);21-41. Week 4 Oct. 6 Mid-Autumn Festival Week 5 Oct. 13 Transnational Media GCTST Ch. 3 “American Multimedia Giants” GCTST Ch. 4 “Non-U.S. Stakeholder of Global Communication Systems” Week 6 Oct. 20 Global Technologies GIE Ch1. “Introduction: The Internet Has Borders” GCTST Ch11. “The Medium: Global Technologies and Organization” GCTST Ch12. “The Internet: The New Frontier” Week 7 Oct. 27 Global News GCTST Ch7. “The Role of Global News Agencies” GCTST Ch 6. “CNN: International Role, Impact, and Global Competitors” Gilboa, Eytan (2005). “The CNN Effect: The Search for a Communication Theory of International Relations” Political Communication, 22:27-44. Week 8 & 9 Nov. 3 & 10 Developing Group Project’s Outline Week 10 Nov. 17 Global Entertainment GEMCAI Ch.1 “The world of Television” GEMCAI Ch. 2 “The Transnationals” GCTST Ch. 5 :Global Issues, Music and MTV” Virtual Tour Report Week 11 Nov. 24 Week of Cross-university Communication Week 12 Dec. 1 Global Entertainment GEMCAI Ch.13 “The Olympics” GEMCAI Ch.14 “A World of “Millionaires”: Global, Local, and “Glocal” TV Game Shows” GCTST Ch. 9 “ The Role of Global Advertising” Virtual Tour Report Week 13 Dec. 8 Global Entertainment Waisbord, S. (2004). McTV: Understanding the Global Popularity of Television Formats. Television & New Media, 5(4):359-383. Wang, G. and Yeh, M. Y. (2005). Globalization and Hybridization in Cultural Products. International Journal of Cultural Studies, 8(2):175-193. Virtual Tour Report Week 14 Dec. 15 Global Audience Morley, D. (2006) Unanswered Questions in Audience Research. The Communication Review, 9:101-121. Atkinson, J.(2005). Conceptualizing Global justice Audiences of Alternative Media: the Need for Power and Ideology in performance Paradigms of Audience Research. The Communication Review, 8:137-157. Virtual Tour Report Week 15 Dec. 22 Challenges and Opportunities in Globalizing Communication GCTST Ch.13 “Summary and Conclusions” Virtual Tour Report Week 16 & 17 Dec. 29 & Jan 5 Group project Presentation 教學方式 lectures and discussion 教學助理工作項目 課程要求/評分標準 1.Attendance and Participation (30 points) Students work in small groups (2-3 students per group) to complete the following assignments. ‧Virtual Tour Report (15 points): Each group is required to visit one website of international organization or global research institute listed on pages 4-5 of this syllabus. Each group will be scheduled and given 15 to 20 minutes in class for making a report of your virtual visit. The report should include a brief introduction of the main purposes, features, activities, and researches of the organization or institute and must be posited on NCCU e-learning website one day prior class report. ‧Class Presentation and discussion (15 points): Each group is responsible for one weekly topic. Class presentation and discussion should include a brief summary and synthesis of the main points of the assigned readings for the week, insights or ideas that the readings provoked for you, and at least three questions that the readings raised for you. You should try to engage the class during presentation and discussion. Outline of class presentation and discussion must be posted on NCCU e-learning website one day prior to the class meeting. 2.Group Project (50 points) Students work in small groups (2-3 students per group) to conduct an in-depth analysis of any issue of globalization and communication, or develop an original research paper oriented toward observations of how the world has changed as a result of the global communication process. Websites of databases listed on pages 5-7 of this syllabus may be useful for conducting your group project. ꄊEWeek 8 and 9 ( Nov. 11 and 13) will be devoted to the presentation and discussion of the outline of group project. Each group has to turn in a project outline one day before the class meeting. (15 points) ‧Week 16 and 17 ( Dec. 29 and Jan.5) will be devoted to the presentation and discussion of the final draft of group project. (20 points) ‧Group project final draft will be due on Jan.12. (15 points) 3. Peer Evaluation (20 points) At the end of the semester, you will complete a peer evaluation for each member of your group, assessing each person’s contributions to the group collaboration. 參考書目 1.McPhail L.Thomas (2005) Global Communication: Theories, Stakeholders, and Trends (2nd ed). Blackwell Publishing. (GCTST). 2.Cooper-Chen, Anne. (2005). Global Entertainment Media: Content, Audiences , Issues. Lawrence Erlbaum Associates. (GEMCAI) 3.Kogut, Bruce. (2003). The Global Internet Economy. The MIT Press(GIE) --

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