http://tinyurl.com/y8n8hn MADRID, Spain (AP) - Madrid's regional government and a local bank has bid €600 million (US$765.7 million) to broadcast Real Madrid's games, the ABC newspaper reported on Wednesday. Madrid政府及一家在地的銀行聯手標下皇馬的賽事轉播權....6億歐元約等7.657億美金 The team has been offered €120 million (US$153.1 million) for each of the five seasons from 2009 to 2013 by free-to-air network Telemadrid - which is controlled by the regional government - and bank Caja Madrid. 這個名為Telemadrid的媒體集團是由Madrid政府及Caja銀行所組成,掏出每年1.2億歐元 (約1.531億美元)取得皇馬2009~2013共5年的賽事轉播權 Sogecable, which forms part of media giant Prisa, currently pays €55 million (US$70.2 million) a season for Real Madrid's matches, which are shown via digital platform Digital Plus. 原本Sogecable(隸屬於媒體巨擘Prisa旗下)以每年5千5百萬歐元取得皇馬賽事的轉播權 (透過一個叫作Digital Plus的數位頻道播出) This deal runs until 2008, although Sogecable has the option to extend it for a further year by paying €60 million (US$76.6 million). 但這份合約只到2008,雖然Sogecable想以每年6千萬歐元延長合約 In June, FC Barcelona agreed a TV deal with Mediapro, a major shareholder in new free-to-air Spanish channel La Sexta. The deal, which will begin in 2008, will reportedly earn the European champion over €1 billion (US$1.28 billion) over the following seven years. 今年6月,Barca和La Sexta這家西班牙媒體敲定7年10億歐元的轉播權合約 -- 好一陣子沒翻外電了 :) 不過這篇銅臭味有點重就是了.....<(＿ ＿)> -- “我是農夫，而大島渚是武士” 今村昌平(Shohei Imamura) 1926.11.15~2006.5.30 --

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