由於第一階段初選結果人數遠超過30人，本課程教室已由電機二館455室改至電機二館105 會議室。歡迎大三以上(含研究所與博士班)同學於開課當日至現場加簽。 加簽人數將依修課同學組成與教室可容納人數做調整，以商管與理工科系學生各 半為原則，並當場完成分組(以4~5人一組)。以下為課程內容與評分方式: (新update版本，歡迎轉錄個版) 一、內容 本課程邀請具有『高科技創業』經驗的專家及教授們以演講與小組討論的方式，啟發學生 們的創業想法，希望藉此能將學校的教學及研究成果，更具體的轉化為產業的競爭力。課 程內容主要包括四個主軸： (一) 相關知識研習。參考瑞士洛桑管理學院(IMD), 美國 Harvard Business School, MIT Sloan School 及 Stanford 大學之教材，並將邀請創業有成之專家與教授 共同授課及編教材； (二) 演講。課程中將邀請數位創業家來現身說法，進行經驗傳承。 (三) 創業實習。修課學生將以編組方式，選定一項專業研發成果，進行商業化的 實習。過程將包括與實習導師(Mentor) 每個禮拜的腦力激盪會議，產品設 計，市場分析，風險評估，財務規劃，和營運計劃書之撰寫等等。 (四) 期末簡報。每組學生將學習成果向創投公司經理人和專家們簡報，尋求認同 與支持。傑出的團隊將有機會獲得初期創業資金，真正的設立公司開始營運。 Week 1 Introduction and Overview of the course Outline: The syllabus and course requirements Why Entrepreneurship? Opportunity assessment Week 2 Star-up and Innovation Outline: Why take risks? Why high-tech start-up? Innovation process Week 3 How to manage the idea? Outline: Team building and Project launching Resources: People and Funding Week 4 Company Culture and Format Outline: Vision, purpose, motivation Ownership: LLC? Inc.? An international company? Management Corporate culture Execution Decision making Resource allocation Week 5 Market and Product definition Outline: Market analysis Market opportunity Market sizing Market-driven product strategy Understand customers Week 6 Marketing II Outline: Product ideas Product positioning and pricing Competition analysis Product schedule Product pipeline Week 7 Sales and Business model Outline: Sales projection Value chain and sales models Sales management Customer development Business model Week 8 Value Chain and Clockspeed Outline: Sales and Business Development in a Startup Business perspective How to negotiate Alliances Outsourcing Week 9 – Finance I Outline: Financial report Budgeting Financial projection Break-even analysis Cash flow analysis and management Week 10 – Finance II Outline: Start-up financing model Company valuation Exit plan Week 11 – IP & Legal Issues Outline: Intellectual property protection: patent, copy right, trade secrete. Protect confidentiality (non-disclosure) Frequent encountered legal issues Tax law, tax consideration Week 12 – How to manage the innovation team Outline: Innovation process Manage the innovation team Week 13 – Raising Funding & VC Pitching Outline: Raising Initial Funding Briefing the VCs The VC Presentation Week 14 – Business Execution, Crisis Management Outline: Business Execution Product Development Manufacturing Crisis Management Week 15 Entrepreneurial Spirit, Business Ethics, Built to Last Outline: Entrepreneurial Spirit Built to last Business Ethics Balanced life style Week 16 VC Presentation and Final Evaluation Due: 13:00 Complete business plan. Final result of “Personal Task Planning” Final VC presentation. 13:00 – 17:10 Final business plan presentation – 20 minutes per team Invited VCs: 18:00 – 19:00 Trade Show Poster Session 19:00 – 20:00 Company Promotion and Celebration Party 二、教科書： 1. The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen and Michael E. Raynor 2. Swanson and Baird, Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, 2005. 三、成績評量方式： 讀書心得報告(20%)、課堂討論參與(30%)、期末報告(50%)。 --

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