由於第一阶段初选结果人数远超过30人，本课程教室已由电机二馆455室改至电机二馆105 会议室。欢迎大三以上(含研究所与博士班)同学於开课当日至现场加签。 加签人数将依修课同学组成与教室可容纳人数做调整，以商管与理工科系学生各 半为原则，并当场完成分组(以4~5人一组)。以下为课程内容与评分方式: (新update版本，欢迎转录个版) 一、内容 本课程邀请具有『高科技创业』经验的专家及教授们以演讲与小组讨论的方式，启发学生 们的创业想法，希望藉此能将学校的教学及研究成果，更具体的转化为产业的竞争力。课 程内容主要包括四个主轴： (一) 相关知识研习。参考瑞士洛桑管理学院(IMD), 美国 Harvard Business School, MIT Sloan School 及 Stanford 大学之教材，并将邀请创业有成之专家与教授 共同授课及编教材； (二) 演讲。课程中将邀请数位创业家来现身说法，进行经验传承。 (三) 创业实习。修课学生将以编组方式，选定一项专业研发成果，进行商业化的 实习。过程将包括与实习导师(Mentor) 每个礼拜的脑力激荡会议，产品设 计，市场分析，风险评估，财务规划，和营运计划书之撰写等等。 (四) 期末简报。每组学生将学习成果向创投公司经理人和专家们简报，寻求认同 与支持。杰出的团队将有机会获得初期创业资金，真正的设立公司开始营运。 Week 1 Introduction and Overview of the course Outline: The syllabus and course requirements Why Entrepreneurship? Opportunity assessment Week 2 Star-up and Innovation Outline: Why take risks? Why high-tech start-up? Innovation process Week 3 How to manage the idea? Outline: Team building and Project launching Resources: People and Funding Week 4 Company Culture and Format Outline: Vision, purpose, motivation Ownership: LLC? Inc.? An international company? Management Corporate culture Execution Decision making Resource allocation Week 5 Market and Product definition Outline: Market analysis Market opportunity Market sizing Market-driven product strategy Understand customers Week 6 Marketing II Outline: Product ideas Product positioning and pricing Competition analysis Product schedule Product pipeline Week 7 Sales and Business model Outline: Sales projection Value chain and sales models Sales management Customer development Business model Week 8 Value Chain and Clockspeed Outline: Sales and Business Development in a Startup Business perspective How to negotiate Alliances Outsourcing Week 9 – Finance I Outline: Financial report Budgeting Financial projection Break-even analysis Cash flow analysis and management Week 10 – Finance II Outline: Start-up financing model Company valuation Exit plan Week 11 – IP & Legal Issues Outline: Intellectual property protection: patent, copy right, trade secrete. Protect confidentiality (non-disclosure) Frequent encountered legal issues Tax law, tax consideration Week 12 – How to manage the innovation team Outline: Innovation process Manage the innovation team Week 13 – Raising Funding & VC Pitching Outline: Raising Initial Funding Briefing the VCs The VC Presentation Week 14 – Business Execution, Crisis Management Outline: Business Execution Product Development Manufacturing Crisis Management Week 15 Entrepreneurial Spirit, Business Ethics, Built to Last Outline: Entrepreneurial Spirit Built to last Business Ethics Balanced life style Week 16 VC Presentation and Final Evaluation Due: 13:00 Complete business plan. Final result of “Personal Task Planning” Final VC presentation. 13:00 – 17:10 Final business plan presentation – 20 minutes per team Invited VCs: 18:00 – 19:00 Trade Show Poster Session 19:00 – 20:00 Company Promotion and Celebration Party 二、教科书： 1. The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen and Michael E. Raynor 2. Swanson and Baird, Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, 2005. 三、成绩评量方式： 读书心得报告(20%)、课堂讨论参与(30%)、期末报告(50%)。 --

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