※ 引述《[email protected] (曲終人散)》之銘言： : ※ 引述《[email protected] (JG25副聯隊長)》之銘言： : > 不懂品牌觀念.價值的人,請閉嘴,不要拿這個做例子丟人現眼 : > 人類追求名牌的心理,不會讓一個沒啥特殊之處的品牌長長久久 : 你講的那麼厲害 : LV有什麼特殊之處 : 我去大陸買一個50塊的皮包比他更好用呢 : 手工用皮也完全一樣 : 人類追求明牌的心理就是我們挖錢的地方 : 不然我們幹嘛沒是去學品牌什麼的 : 努力維持產品品質和交貨速度不就好了嘛 所以你可以閉嘴了,無知 品牌要是像你以為的那麼簡單,台灣早就做成一堆品牌了----凡是成本低進入 門檻低的東西,台灣沒有做不到的,做不到全球第一,做到全球聞名絕不是問題 在你要大發議論不懂裝懂顯你的無知前,先把下面這些東西找來看看 1.Conceptualizing,Measuring,and Managing Customer-Based Brand Equity Journal of Marketing,Keller,1993(Jan.),1-22 2.Herr, Paul M., Peter H, Farquhar, and Russell Fazio (1996),”Impact of Dominance and Relatedness on Brand Extensions,” Journal of Consumer Psychology, 5(2), 135-159. 3.Park, C. Whan, Bernard J. Jaworski, and Debra J. MacInnis(1986), ”Strategic Brand Concept-Image Management,” Journal of Marketing, 50(October),135-146 4.Bhat, Sobodh and Srinivas K. Reddy (2001),”The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation,” Journal of Business Research, 53, 111-122. 5.Boush, David M. and Barbara Loken (1991),”A Process Tracing Study of Brand Extension Evaluation,” Journal of Marketing Research, 31 (February), 16-28. 6.Sujan, Mitaand James Bettman (1989),”The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research,” Journal of Marketing Research, 26 (November), 454-67 7.Park, C. Whan,Robert Lawson, and Sandra Milberg (1989),”Memory Structure of Brand Names,” in Advances in Consumer Research, Vol.16, ed. Thomas Srull, UT: Association for Consumer Research, 726-731. -- 疑行無名,疑事無功,且夫有高人之行者,固見非於事,有獨知之慮者,必見敖於民 愚者暗於成事,智者見於未萌,民不可與慮始而可與樂成 論至德者不和於俗,成大功者不謀於眾 -- ※ Origin: 臺大電機 Maxwell 站 ◆ From: 218-168-242-12.dynamic.hinet.net