※ 引述《[email protected] (曲终人散)》之铭言： : ※ 引述《[email protected] (JG25副联队长)》之铭言： : > 不懂品牌观念.价值的人,请闭嘴,不要拿这个做例子丢人现眼 : > 人类追求名牌的心理,不会让一个没啥特殊之处的品牌长长久久 : 你讲的那麽厉害 : LV有什麽特殊之处 : 我去大陆买一个50块的皮包比他更好用呢 : 手工用皮也完全一样 : 人类追求明牌的心理就是我们挖钱的地方 : 不然我们干嘛没是去学品牌什麽的 : 努力维持产品品质和交货速度不就好了嘛 所以你可以闭嘴了,无知 品牌要是像你以为的那麽简单,台湾早就做成一堆品牌了----凡是成本低进入 门槛低的东西,台湾没有做不到的,做不到全球第一,做到全球闻名绝不是问题 在你要大发议论不懂装懂显你的无知前,先把下面这些东西找来看看 1.Conceptualizing,Measuring,and Managing Customer-Based Brand Equity Journal of Marketing,Keller,1993(Jan.),1-22 2.Herr, Paul M., Peter H, Farquhar, and Russell Fazio (1996),”Impact of Dominance and Relatedness on Brand Extensions,” Journal of Consumer Psychology, 5(2), 135-159. 3.Park, C. Whan, Bernard J. Jaworski, and Debra J. MacInnis(1986), ”Strategic Brand Concept-Image Management,” Journal of Marketing, 50(October),135-146 4.Bhat, Sobodh and Srinivas K. Reddy (2001),”The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation,” Journal of Business Research, 53, 111-122. 5.Boush, David M. and Barbara Loken (1991),”A Process Tracing Study of Brand Extension Evaluation,” Journal of Marketing Research, 31 (February), 16-28. 6.Sujan, Mitaand James Bettman (1989),”The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research,” Journal of Marketing Research, 26 (November), 454-67 7.Park, C. Whan,Robert Lawson, and Sandra Milberg (1989),”Memory Structure of Brand Names,” in Advances in Consumer Research, Vol.16, ed. Thomas Srull, UT: Association for Consumer Research, 726-731. -- 疑行无名,疑事无功,且夫有高人之行者,固见非於事,有独知之虑者,必见敖於民 愚者暗於成事,智者见於未萌,民不可与虑始而可与乐成 论至德者不和於俗,成大功者不谋於众 -- ※ Origin: 台大电机 Maxwell 站 ◆ From: 218-168-242-12.dynamic.hinet.net