Balocco signs the tricolor jersey Balocco公司的商標將會出現在三色設計的客場球衣上 原址: http://www.juventus.com/site/eng/ NEWS_newsseriea_3385D633042F4C09BA58D10C55FDE24E.asp 縮址: http://tinyurl.com/32ghelg 18 October 2010 Balocco, an historic Piedmont's company leader in confectionery domain, is the Official Sponsor of Juventus tricolor jersey for current sport season. The partnership has been presented today at Juventus Center in Vinovo, by Jean-Claude Blanc and by Balocco's CEO, Alberto Balocco. Balocco這家位在Piedmont區域(Turin也是)首屈一指的糕點糖果製造商，正式與 Juventus簽下贊助合約，其商標將會出現在客場球衣上。 http://www.juventus.com/site/filesite/news/balocco_18ottobre2010_cover1.jpg 官網附的新球衣展示。圖中四人依序為目前的主力門將Storari、Balocco公司CEO Alberto Balocco、作帳一流的布蘭科科Jean-Claude Blanc、主力後衛Chiellini。 "I'm so glad I'm here today – Blanc said – to present this partnership, which can give immediate light to an historic reality of this area. Today a Piedmont excellence and a soccer world’s one are joining together, an excellent which do not forget where it came from, because Juventus was born in Piedmont. This agreement links us to a company with human values and brings 〝made in Italy” in Europe with such a competitive spirit as ours." 布蘭科科致詞，主要是談雙方的地緣關係，並強調這個合約可以將Balocco的商譽 推向國際。 Balocco make their debut in soccer world. "From more than 35 years we use main media and particularly the TV to promote our products – Alberto Balocco explains – During the last years we have had the chance to enter soccer world, but we have always had some doubts about it. Then, at about the end of September, we had close contacts with Juventus and we understood there was no better debut than Juventus tricolor jersey, to enter a sport world with such an important value. It's a jersey representing the Italian sense of belonging, which is one of the things we care most about. Juventus reaches millions of supporters all over the world, but Juventus comes from Torino and have the same our values." Balocco公司CEO Alberto Balocco提到該公司的廣告，超過三十五年來使用電視為主 的主流媒體來進行宣傳，這幾年來有考慮要與足球界合作但稍有顧慮而一直未能成行 。大約九月底的時候，Balocco公司與Juventus達成協議，首次進軍足球界，將商標 貼在最佳位置：Juve的客場三色球衣胸前。Alberto Balocco強調Juve在全球各地有 著眾多支持者，扛著義大利的形象招牌，Balocco公司不但與Juve一樣源自Turin地區 ，也擁有相同的義式形象。 Then, it was Chiellini and Storari turn to do the honors and being the models for the new jerseys, that will make its debut Sunday vs. Bologna: "We are very happy about this new sponsor – Chiellini says – and we'll try to honor this jersey at best, hoping we'll celebrate together some goals and some victories". "It's a very tasty sponsor – Storari smiles – we hope this will bring us luck and get together real satisfactions, starting from next Sunday." 球員發言時間。Chiellini表示開心與榮幸，期待雙方能共享成功。Storari笑著表示 這贊助商真是大方可口，希望能為Juve帶來好運與大滿足。 掛上贊助的球衣將會在周日客場對Bolonga時正式亮相。 --- 另外官方記者會文稿內有稍微具體些的資訊 www.juventus.com/site/filesite/news/Comunicato_J-Balocco_ing_18_10_10.pdf 似乎沒有提到金額但還是節錄一下重點 贊助的期限到2011年六月為止，贊助商標將會出現在三色設計的第一客場以及替換使 用的銀色第二客場球衣上，使用於接下來的12場義甲賽事中。贊助商標也會使用在場 邊的LED廣告看板、賽後訪問與記者會的背景壁紙、官方合作與其他廣告。 -- 布蘭科科的野望達成！不得不佩服這傢伙的商營能力。 個人認為比起BetClic我寧願上商標單調但形象較佳也符合屬地關聯的Balocco， 但不管怎麼說中間貼一塊還是可惜了客場球衣原本的設計。 -- ※ 編輯: dimhdp10 來自: 122.117.243.74 (10/19 23:49)