Balocco signs the tricolor jersey Balocco公司的商标将会出现在三色设计的客场球衣上 原址: http://www.juventus.com/site/eng/ NEWS_newsseriea_3385D633042F4C09BA58D10C55FDE24E.asp 缩址: http://tinyurl.com/32ghelg 18 October 2010 Balocco, an historic Piedmont's company leader in confectionery domain, is the Official Sponsor of Juventus tricolor jersey for current sport season. The partnership has been presented today at Juventus Center in Vinovo, by Jean-Claude Blanc and by Balocco's CEO, Alberto Balocco. Balocco这家位在Piedmont区域(Turin也是)首屈一指的糕点糖果制造商，正式与 Juventus签下赞助合约，其商标将会出现在客场球衣上。 http://www.juventus.com/site/filesite/news/balocco_18ottobre2010_cover1.jpg 官网附的新球衣展示。图中四人依序为目前的主力门将Storari、Balocco公司CEO Alberto Balocco、作帐一流的布兰科科Jean-Claude Blanc、主力後卫Chiellini。 "I'm so glad I'm here today – Blanc said – to present this partnership, which can give immediate light to an historic reality of this area. Today a Piedmont excellence and a soccer world’s one are joining together, an excellent which do not forget where it came from, because Juventus was born in Piedmont. This agreement links us to a company with human values and brings 〝made in Italy” in Europe with such a competitive spirit as ours." 布兰科科致词，主要是谈双方的地缘关系，并强调这个合约可以将Balocco的商誉 推向国际。 Balocco make their debut in soccer world. "From more than 35 years we use main media and particularly the TV to promote our products – Alberto Balocco explains – During the last years we have had the chance to enter soccer world, but we have always had some doubts about it. Then, at about the end of September, we had close contacts with Juventus and we understood there was no better debut than Juventus tricolor jersey, to enter a sport world with such an important value. It's a jersey representing the Italian sense of belonging, which is one of the things we care most about. Juventus reaches millions of supporters all over the world, but Juventus comes from Torino and have the same our values." Balocco公司CEO Alberto Balocco提到该公司的广告，超过三十五年来使用电视为主 的主流媒体来进行宣传，这几年来有考虑要与足球界合作但稍有顾虑而一直未能成行 。大约九月底的时候，Balocco公司与Juventus达成协议，首次进军足球界，将商标 贴在最佳位置：Juve的客场三色球衣胸前。Alberto Balocco强调Juve在全球各地有 着众多支持者，扛着义大利的形象招牌，Balocco公司不但与Juve一样源自Turin地区 ，也拥有相同的义式形象。 Then, it was Chiellini and Storari turn to do the honors and being the models for the new jerseys, that will make its debut Sunday vs. Bologna: "We are very happy about this new sponsor – Chiellini says – and we'll try to honor this jersey at best, hoping we'll celebrate together some goals and some victories". "It's a very tasty sponsor – Storari smiles – we hope this will bring us luck and get together real satisfactions, starting from next Sunday." 球员发言时间。Chiellini表示开心与荣幸，期待双方能共享成功。Storari笑着表示 这赞助商真是大方可口，希望能为Juve带来好运与大满足。 挂上赞助的球衣将会在周日客场对Bolonga时正式亮相。 --- 另外官方记者会文稿内有稍微具体些的资讯 www.juventus.com/site/filesite/news/Comunicato_J-Balocco_ing_18_10_10.pdf 似乎没有提到金额但还是节录一下重点 赞助的期限到2011年六月为止，赞助商标将会出现在三色设计的第一客场以及替换使 用的银色第二客场球衣上，使用於接下来的12场义甲赛事中。赞助商标也会使用在场 边的LED广告看板、赛後访问与记者会的背景壁纸、官方合作与其他广告。 -- 布兰科科的野望达成！不得不佩服这家伙的商营能力。 个人认为比起BetClic我宁愿上商标单调但形象较佳也符合属地关联的Balocco， 但不管怎麽说中间贴一块还是可惜了客场球衣原本的设计。 -- ※ 编辑: dimhdp10 来自: 122.117.243.74 (10/19 23:49)