Levi's Launches dENIZEN in China http://www.nbcnewyork.com/blogs/threadny/THREAD-Levis--100993114.html BY Kelly O'Reilly Capitalizing on China's one-billion strong consumer base, the country's arguably most "American" brand is launching a new global concept line of denim focused on China called dENIZEN. According to a story in the New York Times, the unisex dENIZEN will be targeted to the broadly rising market of younger middle-class shoppers, and will include a rotating selection of denim jeans in more contemporary, reinvented takes on the classic Levis styles. The new line will retail between roughly $40-$60 in the growing retail environment in Shanghai, and will subsequently expand to Singapore and South Korea (wildly popular South Korean pop star and actor Jay Park stars in the Korean ad campaign, promising healthy sales there). . 圖: http://media.nbcnewyork.com/images/267*200/levi+denizen+jay+park.jpg 在中國十億的消費額基礎上，Levi's下月將發表一個嶄新的全球丹寧概念品牌dENIZEN。 根據紐約時報報導，大眾品牌dENIZEN以成長中的年輕中產階級為目標，將會有更加現代 流行的牛仔褲系列，帶來不同於經典Levi's風格的創新。 在零售業成長中的上海，新品牌售價位於$40-$60左右，也將擴展至新加坡與南韓。(廣受 歡迎的南韓流行明星與演員Jay Park於南韓代言此品牌，並帶來相當的銷售額。) --

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