Levi's Launches dENIZEN in China http://www.nbcnewyork.com/blogs/threadny/THREAD-Levis--100993114.html BY Kelly O'Reilly Capitalizing on China's one-billion strong consumer base, the country's arguably most "American" brand is launching a new global concept line of denim focused on China called dENIZEN. According to a story in the New York Times, the unisex dENIZEN will be targeted to the broadly rising market of younger middle-class shoppers, and will include a rotating selection of denim jeans in more contemporary, reinvented takes on the classic Levis styles. The new line will retail between roughly $40-$60 in the growing retail environment in Shanghai, and will subsequently expand to Singapore and South Korea (wildly popular South Korean pop star and actor Jay Park stars in the Korean ad campaign, promising healthy sales there). . 图: http://media.nbcnewyork.com/images/267*200/levi+denizen+jay+park.jpg 在中国十亿的消费额基础上，Levi's下月将发表一个崭新的全球丹宁概念品牌dENIZEN。 根据纽约时报报导，大众品牌dENIZEN以成长中的年轻中产阶级为目标，将会有更加现代 流行的牛仔裤系列，带来不同於经典Levi's风格的创新。 在零售业成长中的上海，新品牌售价位於$40-$60左右，也将扩展至新加坡与南韩。(广受 欢迎的南韩流行明星与演员Jay Park於南韩代言此品牌，并带来相当的销售额。) --

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