上週的舊聞 05/15/2008 10:00AM FCBarcelona, MLS establish partnership World-renowned Spanish club to spread "More than a club" mantra in the US Major League Soccer Communications NEW YORK -- Major League Soccer (MLS) has announced it has entered into a multi-year strategic partnership with FCBarcelona, one of the world's most popular and celebrated professional soccer clubs. The new, five-year partnership between MLS and FCBarcelona - the first-ever European club to establish a long-term agreement with MLS and SUM in the United States - includes the organization of a minimum of six international matches throughout the term. The management of all commercial and sponsorship sales on behalf of the club, as well as marketing and PR in the United States, will be managed by Major League Soccer's marketing arm, Soccer United Marketing. 美國大聯盟（MLS）日前宣布他們已經和巴薩簽下合作條約 將在未來五年內建立良好的戰略伙伴（XD）關係，包含六場以上的友誼賽 這也是第一個歐陸球隊和聯盟簽下如此長期的合作協定 屆時巴薩在美國的相關行銷與公關工作 也將委由MLS旗下的行銷團隊SUM負責 As part of the agreement, FCBarcelona and its heralded roster of international superstars including Carles Puyol, Thierry Henry, Ronaldinho, Lionel Messi, Samuel Eto'o, will play games this summer. Details for the tour will be announced in the near future. 可以想見的是在今年夏天，亨利、小羅、劉美夕、艾托等人都會在美國展現球技給球迷 不過詳細內容之後才會確定 "FCB is a world-renowned brand for its great history of special players, entertaining play and success. In addition, FCB has proven itself to be more than just a club as witnessed by its commitment to worthy causes around the world," said MLS Commissioner, Don Garber. "MLS is excited to help expand the story of FCB and its efforts by showcasing its breathtaking soccer and further developing its brand in North America." MLS官員表示：「巴薩是世界最著名的球隊之一。 除了他們展現的球藝以外，那股深沈的人文關懷價值觀可以稱的上是足壇瑰寶 我們很高興能夠在巴薩的未來歷史佔有一席之地 也希望能夠透過彼此的合作，能讓足球更為流行。」 Philanthropy is an important focus of FCBarcelona. Through its slogan "Som mes que un club" -- "More Than a Club" -- FCB embodies the value set that characterize their institution. On the field, and in efforts to present its attractive style of play, sportsmanship and social aspects -- focusing on those disadvantaged - FCB is giving back to the community, as the community has given to the club. To achieve this, the club counts on their FCBarcelona Foundation. Among its initiatives is the five-year partnership with Unicef, signed in 2006, in which, aside from wearing the logo on the front of the jersey, they donate almost $2.5 million dollars per year to Unicef. 偉哉巴薩 The Spanish giant has to its name 18 La Liga trophies, a record-setting 24 Copa del Rey championships and two UEFA Champions League titles, the latter of which was captured in 2006 just before their record-setting tour of the United States organized by SUM. 強者巴薩 "After a successful tour in 2006, we at FCBarcelona are excited to embrace a long-term strategy for our brand in the U.S. market," said FCBarcelona President Joan Laporta. "This represents a true North American expansion for FCBarcelona. We are sure that, with the cooperation of MLS and SUM, Barca will become more recognizable among the North American public, as well as continue the growth of soccer in the United States." 巴薩的主席表示：「在2006年愉快的造訪美國之後， 這次我們很開心能和MLS當局建立長期的伙伴關係，這有助於我們推廣自己的球隊。」 In 2006, the FCBarcelona USA Tour, managed by SUM, registered the highest average attendance for any club tour in U.S. history, averaging 80,734 in three matches, and is the only one among those tours featuring three or more games to sell out every stadium. FC Barcelona played in front of three sold-out crowds: at the Los Angeles Memorial Coliseum (vs. CD Guadalajara, 1-1 on Aug. 6 in front of 92,650), at Reliant Stadium in Houston (vs. Club America, 3-3 on Aug. 9, with a crowd of 70,550) and at Giants Stadium in E. Rutherford, NJ (vs. NY Red Bulls, 4-1 on Aug. 12, in front of 79,002). 在2006年，巴薩前往美國進行多場友誼賽 創造了美國足球歷史上最高的入座率 About Major League Soccer Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the U.S. and around the world. Now in its 13th season, the 14 teams in MLS are: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, New York Red Bulls, New England Revolution, Real Salt Lake, San Jose Earthquakes and Toronto FC. For more information about MLS, log on to the League's official Web site at www.MLSnet.com 關於MLS的簡介，略過 About FCBarcelona FCBarcelona is a private sports association which was founded 108 years ago. It has more than 160,000 members from all around the world and its goal is to promote sport practice as well as social, cultural and philanthropic initiatives. On the sporting front, FCB is one of the most honoured clubs in Europe. Apart from football, FCB has four other professional sports -basketball, handball, roller hockey and five a side football - and eight non-professional sports such as volleyball, athletics and ice hockey. The club channels all activities related to FC Barcelona's social identity through the FCBarcelona Foundation. 巴薩擁有一百零八年歷史 巴薩擁有超過十六萬名會員 巴薩是歐陸最成功的球隊之一 巴薩擁有五種職業球隊：足球、籃球、手球、曲棍球、五人制足球 巴薩還擁有八種運動球隊 -- 一些東西都亂寫，但大家應該都看的懂才對、、、 -- ██ ▂▂▂▂▂ █ ◣ ▄ 【★ ██ I▓I █████ ◆▄ ██ ▆▆▆▆▆ █ ◤ ▄▄ ▄▄▄▄▄EURO 2008 ▄ ◎ ▄▄ ▄▄▄▄▄ █████ ▄▄▄▄▄6/07-6/29 ▄ --

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