上周的旧闻 05/15/2008 10:00AM FCBarcelona, MLS establish partnership World-renowned Spanish club to spread "More than a club" mantra in the US Major League Soccer Communications NEW YORK -- Major League Soccer (MLS) has announced it has entered into a multi-year strategic partnership with FCBarcelona, one of the world's most popular and celebrated professional soccer clubs. The new, five-year partnership between MLS and FCBarcelona - the first-ever European club to establish a long-term agreement with MLS and SUM in the United States - includes the organization of a minimum of six international matches throughout the term. The management of all commercial and sponsorship sales on behalf of the club, as well as marketing and PR in the United States, will be managed by Major League Soccer's marketing arm, Soccer United Marketing. 美国大联盟（MLS）日前宣布他们已经和巴萨签下合作条约 将在未来五年内建立良好的战略伙伴（XD）关系，包含六场以上的友谊赛 这也是第一个欧陆球队和联盟签下如此长期的合作协定 届时巴萨在美国的相关行销与公关工作 也将委由MLS旗下的行销团队SUM负责 As part of the agreement, FCBarcelona and its heralded roster of international superstars including Carles Puyol, Thierry Henry, Ronaldinho, Lionel Messi, Samuel Eto'o, will play games this summer. Details for the tour will be announced in the near future. 可以想见的是在今年夏天，亨利、小罗、刘美夕、艾托等人都会在美国展现球技给球迷 不过详细内容之後才会确定 "FCB is a world-renowned brand for its great history of special players, entertaining play and success. In addition, FCB has proven itself to be more than just a club as witnessed by its commitment to worthy causes around the world," said MLS Commissioner, Don Garber. "MLS is excited to help expand the story of FCB and its efforts by showcasing its breathtaking soccer and further developing its brand in North America." MLS官员表示：「巴萨是世界最着名的球队之一。 除了他们展现的球艺以外，那股深沈的人文关怀价值观可以称的上是足坛瑰宝 我们很高兴能够在巴萨的未来历史占有一席之地 也希望能够透过彼此的合作，能让足球更为流行。」 Philanthropy is an important focus of FCBarcelona. Through its slogan "Som mes que un club" -- "More Than a Club" -- FCB embodies the value set that characterize their institution. On the field, and in efforts to present its attractive style of play, sportsmanship and social aspects -- focusing on those disadvantaged - FCB is giving back to the community, as the community has given to the club. To achieve this, the club counts on their FCBarcelona Foundation. Among its initiatives is the five-year partnership with Unicef, signed in 2006, in which, aside from wearing the logo on the front of the jersey, they donate almost $2.5 million dollars per year to Unicef. 伟哉巴萨 The Spanish giant has to its name 18 La Liga trophies, a record-setting 24 Copa del Rey championships and two UEFA Champions League titles, the latter of which was captured in 2006 just before their record-setting tour of the United States organized by SUM. 强者巴萨 "After a successful tour in 2006, we at FCBarcelona are excited to embrace a long-term strategy for our brand in the U.S. market," said FCBarcelona President Joan Laporta. "This represents a true North American expansion for FCBarcelona. We are sure that, with the cooperation of MLS and SUM, Barca will become more recognizable among the North American public, as well as continue the growth of soccer in the United States." 巴萨的主席表示：「在2006年愉快的造访美国之後， 这次我们很开心能和MLS当局建立长期的伙伴关系，这有助於我们推广自己的球队。」 In 2006, the FCBarcelona USA Tour, managed by SUM, registered the highest average attendance for any club tour in U.S. history, averaging 80,734 in three matches, and is the only one among those tours featuring three or more games to sell out every stadium. FC Barcelona played in front of three sold-out crowds: at the Los Angeles Memorial Coliseum (vs. CD Guadalajara, 1-1 on Aug. 6 in front of 92,650), at Reliant Stadium in Houston (vs. Club America, 3-3 on Aug. 9, with a crowd of 70,550) and at Giants Stadium in E. Rutherford, NJ (vs. NY Red Bulls, 4-1 on Aug. 12, in front of 79,002). 在2006年，巴萨前往美国进行多场友谊赛 创造了美国足球历史上最高的入座率 About Major League Soccer Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the U.S. and around the world. Now in its 13th season, the 14 teams in MLS are: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, New York Red Bulls, New England Revolution, Real Salt Lake, San Jose Earthquakes and Toronto FC. For more information about MLS, log on to the League's official Web site at www.MLSnet.com 关於MLS的简介，略过 About FCBarcelona FCBarcelona is a private sports association which was founded 108 years ago. It has more than 160,000 members from all around the world and its goal is to promote sport practice as well as social, cultural and philanthropic initiatives. On the sporting front, FCB is one of the most honoured clubs in Europe. Apart from football, FCB has four other professional sports -basketball, handball, roller hockey and five a side football - and eight non-professional sports such as volleyball, athletics and ice hockey. The club channels all activities related to FC Barcelona's social identity through the FCBarcelona Foundation. 巴萨拥有一百零八年历史 巴萨拥有超过十六万名会员 巴萨是欧陆最成功的球队之一 巴萨拥有五种职业球队：足球、篮球、手球、曲棍球、五人制足球 巴萨还拥有八种运动球队 -- 一些东西都乱写，但大家应该都看的懂才对、、、 -- ██ ▂▂▂▂▂ █ ◣ ▄ 【★ ██ I▓I █████ ◆▄ ██ ▆▆▆▆▆ █ ◤ ▄▄ ▄▄▄▄▄EURO 2008 ▄ ◎ ▄▄ ▄▄▄▄▄ █████ ▄▄▄▄▄6/07-6/29 ▄ --

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