http://sports.163.com/09/0715/09/5E8J731Q00051CCL.html 2009-07-15 09:01:08　 來源: 網易體育　 作者：高飛 特里最近的轉會肥皂劇，切爾西CEO肯揚一直未曾參與。不是他對隊長的去留漠 不關心，肯揚最近正在秘密談判一單大合同，預計可能保證切爾西每年進帳接近2000 萬鎊。 切爾西目前的球衣贊助商是韓國三星，雙方簽訂了為期5年的合同，年贊助費 1100萬鎊。但肯揚對這份2005年4月簽訂的協議非常不滿，曼聯剛剛和美國Aon公司簽 訂為期4年的球衣廣告贊助合同，年贊助費就達到2000萬，比切爾西高出整整900萬。 肯揚因此希望和韓國人更改合同條款。 據《泰晤士報》報導，肯揚領銜的則此談判接近尾聲，切爾西即將宣佈和韓國三 星續約，同時贊助費也將得到提升。儘管提升的幅度尚不得而知，但應該距離曼聯的 2000萬不會太遠。 --------------------------------------------------------------------------- http://www.chelseafc.com/page/LatestNews/0,,10268~1723168,00.html SAMSUNG AND CHELSEA RENEW GLOBAL PARTNERSHIP Posted on: Wed 15 Jul 2009 Chelsea Football Club and Samsung Electronics are pleased to announce the renewal of their global partnership for another three years, extending the relationship until the end of the 2012/13 season. Samsung has been Chelsea's official club sponsors since 2005, and the new partnership agreement will see a significant deepening of the mutually beneficial strategic relationship, including additional rights and opportunities for both parties and allowing the two organisations to build on their existing success as global marketing partners. Chelsea's shirt will continue to feature the Samsung logo. Samsung will benefit from extensive sponsorship rights including access to Chelsea players for marketing purposes, and exclusivity in all consumer electronic products including digital cameras, mobile phones and IT equipment. Mr SH Shin, president & CEO of Samsung Electronics Europe, said: 'Our partnership with Chelsea is already highly effective for both parties; it has raised our premium brand awareness, which has in turn helped significantly increase our sales and market share in key areas of our business - especially in the UK where our turnover has more than doubled in the last five years and we have become increasingly recognised as a premium brand.' 'During the same period, Chelsea has enjoyed significant success on the pitch along with a 400% growth in their global fan base and a doubling of their turnover. We believe the expanded partnership will assist both parties in working together to continue their global development.' Chelsea FC chief executive Peter Kenyon commented: 'Our relationship is far more meaningful than a conventional sports sponsorship arrangement. While this renewal represents excellent value for Chelsea it is more than that - it is a true partnership between two organisations who are both highly successful on the global stage and whose strengths and ambitions complement each other perfectly. 'The renewal of our partnership is a significant step forward on the original deal, and we are pleased to deliver additional rights for Samsung to use in key areas of their business. We very much welcome the continued partnership and anticipate mutual success from the deepening and broadening of our relationship.' 'More generally it reaffirms Chelsea's position in the business and sponsorship market as one of the market leaders in football and demonstrates that investment at this time is key to growth.' Samsung believes the partnership with Chelsea FC to be a pioneering relationship that sets a new standard for sports sponsorships. As global market leaders in their respective industries, the partnership represents a mutually beneficial strategic alliance between two organisations who share many common characteristics - both are forward-thinking, innovative, successful domestically and on the international stage, and have experienced impressive levels of growth in recent years. Samsung is a TOP sponsor of the Olympic Games until 2016, while the partnership with Chelsea was named 'Best Sponsorship of a Sport Team' in 2007 and 'Best Integrated Sport Marketing Campaign' in 2008 at the prestigious Sports Industry Awards, recognising a well-executed campaign that has delivered significant brand awareness, considerable return on investment and a strong association between the two brands. -- “在很小的年紀，切爾西給了我一個如此難以置信的機會。這就是我想要把整個職 業生涯獻給切爾西和球迷們的原因，因為如果沒有他們，我就什麼也不是，就是這 麼簡單。” - 約翰˙特里 --

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