http://sports.163.com/09/0715/09/5E8J731Q00051CCL.html 2009-07-15 09:01:08　 来源: 网易体育　 作者：高飞 特里最近的转会肥皂剧，切尔西CEO肯扬一直未曾参与。不是他对队长的去留漠 不关心，肯扬最近正在秘密谈判一单大合同，预计可能保证切尔西每年进帐接近2000 万镑。 切尔西目前的球衣赞助商是韩国三星，双方签订了为期5年的合同，年赞助费 1100万镑。但肯扬对这份2005年4月签订的协议非常不满，曼联刚刚和美国Aon公司签 订为期4年的球衣广告赞助合同，年赞助费就达到2000万，比切尔西高出整整900万。 肯扬因此希望和韩国人更改合同条款。 据《泰晤士报》报导，肯扬领衔的则此谈判接近尾声，切尔西即将宣布和韩国三 星续约，同时赞助费也将得到提升。尽管提升的幅度尚不得而知，但应该距离曼联的 2000万不会太远。 --------------------------------------------------------------------------- http://www.chelseafc.com/page/LatestNews/0,,10268~1723168,00.html SAMSUNG AND CHELSEA RENEW GLOBAL PARTNERSHIP Posted on: Wed 15 Jul 2009 Chelsea Football Club and Samsung Electronics are pleased to announce the renewal of their global partnership for another three years, extending the relationship until the end of the 2012/13 season. Samsung has been Chelsea's official club sponsors since 2005, and the new partnership agreement will see a significant deepening of the mutually beneficial strategic relationship, including additional rights and opportunities for both parties and allowing the two organisations to build on their existing success as global marketing partners. Chelsea's shirt will continue to feature the Samsung logo. Samsung will benefit from extensive sponsorship rights including access to Chelsea players for marketing purposes, and exclusivity in all consumer electronic products including digital cameras, mobile phones and IT equipment. Mr SH Shin, president & CEO of Samsung Electronics Europe, said: 'Our partnership with Chelsea is already highly effective for both parties; it has raised our premium brand awareness, which has in turn helped significantly increase our sales and market share in key areas of our business - especially in the UK where our turnover has more than doubled in the last five years and we have become increasingly recognised as a premium brand.' 'During the same period, Chelsea has enjoyed significant success on the pitch along with a 400% growth in their global fan base and a doubling of their turnover. We believe the expanded partnership will assist both parties in working together to continue their global development.' Chelsea FC chief executive Peter Kenyon commented: 'Our relationship is far more meaningful than a conventional sports sponsorship arrangement. While this renewal represents excellent value for Chelsea it is more than that - it is a true partnership between two organisations who are both highly successful on the global stage and whose strengths and ambitions complement each other perfectly. 'The renewal of our partnership is a significant step forward on the original deal, and we are pleased to deliver additional rights for Samsung to use in key areas of their business. We very much welcome the continued partnership and anticipate mutual success from the deepening and broadening of our relationship.' 'More generally it reaffirms Chelsea's position in the business and sponsorship market as one of the market leaders in football and demonstrates that investment at this time is key to growth.' Samsung believes the partnership with Chelsea FC to be a pioneering relationship that sets a new standard for sports sponsorships. As global market leaders in their respective industries, the partnership represents a mutually beneficial strategic alliance between two organisations who share many common characteristics - both are forward-thinking, innovative, successful domestically and on the international stage, and have experienced impressive levels of growth in recent years. Samsung is a TOP sponsor of the Olympic Games until 2016, while the partnership with Chelsea was named 'Best Sponsorship of a Sport Team' in 2007 and 'Best Integrated Sport Marketing Campaign' in 2008 at the prestigious Sports Industry Awards, recognising a well-executed campaign that has delivered significant brand awareness, considerable return on investment and a strong association between the two brands. -- “在很小的年纪，切尔西给了我一个如此难以置信的机会。这就是我想要把整个职 业生涯献给切尔西和球迷们的原因，因为如果没有他们，我就什麽也不是，就是这 麽简单。” - 约翰˙特里 --

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