作者j123456669 (狗派還是貓派)
看板Brand
標題[問卷] 探索消費者對輕奢華商品之認知
時間Mon Apr 15 10:12:38 2019
本問卷已徵得 MIKEmike07 版主同意在此發放問卷，再次感謝版主的幫忙
各位名牌版的版友你們好~這是一份關於輕奢華商品之價值認知的調查問卷
(a.)問卷名稱：探索消費者對輕奢華商品之認知
(b.)研究目的：經由消費者的輕奢華珠寶商品之購買經驗，以探索在消費者心中對輕奢華
商品知覺價值的認知，並同時驗證輕奢華商品知覺價值對品牌依附與品牌忠誠之關聯，期
望發展輕奢華商品知覺價值之量表及其相關理論推論的真實性，並提供珠寶品牌建構之實
務意涵。
(c.)研究單位:國立宜蘭大學經營管理研究所
(d.)指導老師:官志亮
(e.)連絡人姓名:鄭凱馨__
[email protected]
(f.)相關說明:輕奢華商品之定義為在一般消費者「負擔得起的價格範圍」內，能滿足消
費者在「追求品質、彰顯生活態度或個人風格」，進而達到個人滿足與幸福感之品牌性商
品。本研究將依據曾經購買輕奢華珠寶(如潘朵拉、Swarovski等等)之消費者的實際感受
與想法進行調查。想請名牌版友撥冗3-5分鐘依其所選擇之曾購買過之輕奢華珠寶商品之
感受進行問卷填寫，填答資料不涉及隱私且僅供學術研究使用，敬請放心填答。
(g.)其他聲明：本問卷請依照您個人實際感受及看法填答，不宜全皆勾選同一選項，以避
免被視為無效問卷唷
(h.)以下為問卷網址：
https://forms.gle/DhdzeDt1TkWt3Ktp7
(i.)回饋: 為了感謝大家的幫忙，問卷截止後，將從完整填寫且為有效的問卷中抽出20位
致贈LINE代幣 100枚之序號。
再次感謝您對本研究的支持，萬分感謝!
填寫完問卷，幫我留言done喔! =)
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※ 文章網址: https://webptt.com/m.aspx?n=bbs/Brand/M.1555294361.A.58D.html
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