作者j123456669 (狗派还是猫派)
看板Brand
标题[问卷] 探索消费者对轻奢华商品之认知
时间Mon Apr 15 10:12:38 2019
本问卷已徵得 MIKEmike07 版主同意在此发放问卷，再次感谢版主的帮忙
各位名牌版的版友你们好~这是一份关於轻奢华商品之价值认知的调查问卷
(a.)问卷名称：探索消费者对轻奢华商品之认知
(b.)研究目的：经由消费者的轻奢华珠宝商品之购买经验，以探索在消费者心中对轻奢华
商品知觉价值的认知，并同时验证轻奢华商品知觉价值对品牌依附与品牌忠诚之关联，期
望发展轻奢华商品知觉价值之量表及其相关理论推论的真实性，并提供珠宝品牌建构之实
务意涵。
(c.)研究单位:国立宜兰大学经营管理研究所
(d.)指导老师:官志亮
(e.)连络人姓名:郑凯馨__
[email protected]
(f.)相关说明:轻奢华商品之定义为在一般消费者「负担得起的价格范围」内，能满足消
费者在「追求品质、彰显生活态度或个人风格」，进而达到个人满足与幸福感之品牌性商
品。本研究将依据曾经购买轻奢华珠宝(如潘朵拉、Swarovski等等)之消费者的实际感受
与想法进行调查。想请名牌版友拨冗3-5分钟依其所选择之曾购买过之轻奢华珠宝商品之
感受进行问卷填写，填答资料不涉及隐私且仅供学术研究使用，敬请放心填答。
(g.)其他声明：本问卷请依照您个人实际感受及看法填答，不宜全皆勾选同一选项，以避
免被视为无效问卷唷
(h.)以下为问卷网址：
https://forms.gle/DhdzeDt1TkWt3Ktp7
(i.)回馈: 为了感谢大家的帮忙，问卷截止後，将从完整填写且为有效的问卷中抽出20位
致赠LINE代币 100枚之序号。
再次感谢您对本研究的支持，万分感谢!
填写完问卷，帮我留言done喔! =)
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※ 发信站: 批踢踢实业坊(ptt.cc), 来自: 120.101.43.222
※ 文章网址: https://webptt.com/cn.aspx?n=bbs/Brand/M.1555294361.A.58D.html
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