学年学期 95学年第1学期 课程名称 传播理论（一） 开课单位 新闻硕一 新闻硕二 授课教师 专任 副教授 孙式文 学分数 3.0 修别 必修 人数限制 20 课程目标 本课程旨在协助同学厚植传播理论之学养。藉由课堂的讨论鼓励学生思辩，藉由学期论文 的书写培养学生发展研究问题，运用文献建构剖析问题的视角。 课程大纲 课程内容涵盖：一、传播理论的立基、结构与流派发展；二、新闻相关理论（议题设定、 框架理论、公共新闻、新闻与新传播科技、新闻效果、第三人效果、阅听人等）；三、新 传播科技相关理论（资讯理论、不确定性与传播、电脑中介传播、新媒介新用途） 上课进度 第一周（9月14日）课程介绍 第二 & 三周（9月21、28日，10月5日） Introduction to Communication Theory 第二周（9月21日）阅读文献﹕ Miller, K. (2005). Communication Theories: Perspectives, Processes, and Contexts. (2nd ED.) McGraw Hill. （传图reserved shelf 302.201 M648 2005 请同学 自行影印） Ch. 1 Conceptual Foundations: What is communication? Pp.2-19 Ch. 2 Philosophical foundations: What is theory? Pp.20-34 Ch. 3 Post-positivist perspectives on theory development. Pp.35-50 第三周（9月28日）阅读文献. Miller, K. (2005). Communication Theories: Perspectives, Processes, and Contexts. (2nd ED.) McGraw Hill.（传图reserved shelf 302.201 M648 2005 请同学 自行影印） Ch. 4 Interpretive perspectives on theory development. Pp.51-65 Ch. 5 Critical perspectives on theory development. Pp.66-82. 建议文献: McQuail, D. (2005). McQuail’s Mass Communication Theory (5th, ed.). London, Newbury Park, Beverly Hills, New Delhi: Sage Publications.Ch.2. The rise of mass media; Ch. 3. Concepts and models of mass communication; Ch. 4 Theory of media and theory of society (传图索书号：302.2301 M173 2005). (以下文献可在电子资料库找到) Bryant, J., and Miron, D. (2004). Theory and research in mass communication. Journal of Communication. 54(4): 662-704. Trumbo, C. W. (2004). Research methods in mass communication research: A census of eight journals 1990 -2000. Journalism and Mass Communication Quarterly. 81(2): 417-436. Wahl-Jorgensen, K. (2004). How not to found a field: New evidence on the origins of mass communication research. Journal of Communication. 54(3): 547-564. Kanhawi, R., and Weaver, D. (2003). Mass communication research trends from 1980 to 1999. Journalism and Mass Communication Quarterly. 80(1): 7-27. Lasorsa, D. L. (2002). Diversity in mass communication theory courses. Journalism & Mass Communication Educator, 57( 3):244-259. Kalbfleisch, P. J. (2002). Communication-based theory development: Building theories for communication research. Communication Theory, 12(1):5-7. Mokros, H. B., and Aakhus, M. (2001). From information-seeking behavior to meaning engagement practice: Implications for communication theory and research Human Communication Research, 28(2): 298-312. Cragan, J. F., and Shields, D. C. (1999). Translating scholarship into practice: Communication studies reflecting the value of theory-based research to everyday life. Journal of Applied Communication Research, 27(2): 92-106. O'Sullivan, Patrick B. (1999), “Bridging the mass-interpersonal divide synthesis scholarship in HCR”, Human Communication Research, 25(4): 569-588. 第四周（10月5日）News: Agenda Setting, Framing, and Priming 阅读文献﹕(以下文献可在电子资料库找到) McCombs, M. (2005) A Look at Agenda-setting: Past, Present, and Future. Journalism Studies, 6(4):543-557. Sheafer, T., & Weimann, G. (2005) Agenda Building, Agenda Setting, Priming, Individual Voting Intentions, and the Aggregate Results: An Analysis of Four Israeli Elections. Journal of Communication, 55(2):347-365. Gross, K. and Aday, S. (2003). The scary world in your living room and neighborhood: Using local broadcast news, neighborhood crime rates, and personal experience to test agenda setting and cultivation. Journal of Communication. 53(3): 411-426. 建议文献 Roskos-Ewoldsen, D. R., Roskos-Ewoldsen, B., and Carpentier, F. R. D. (2002). Media Priming: A synthesis. In J. Bryant & D. Zillmann (Eds.) Media Effects: Advances in theory and research (2nd ed., pp 97-120) Lawrence Erlabum Associates. McCombs, M. and Reynolds, A. (2002). News influence on our pictures of the world. In J. Bryant & D. Zillmann (Eds.) Media Effects: Advances in theory and research (2nd ed., pp 1-18) Lawrence Erlabum Associates. . 臧国仁（1999）新闻媒体与消息来源─媒介框架与真实建构之论述。第二章 框架理论。 Rogers, E. M., and Dearing, J. (1987). "Agenda-Setting Research: Where Has It Been, Where Is It Going?" and Commentaries. Communication Yearbook 11: 555-619. (以下文献可在电子资料库找到) Cappella, J. N., Lerman, C., Romantan, A., & Baruh, L. (2005) News about Genetics and Smoking. Priming, Family Smoking History, and News Story Believability on Inferences of Genetic Susceptibility to Tobacco Addiction. Communication Research, 32(4):478-502. Carragee, K. M., and Roefs, W. (2004). The neglect of power in recent framing research. Journal of Communication. 54(2):214-233. Kiousis, S. (2004). Explicating media salience: A factor analysis of New York Time issue coverage during the 2000 U. S. presidential election. Journal of Communication. 54(1): 71-87 Shen, F. (2004). Effects of news frames and schemas on individuals’ issue interpretations and attitudes. Journalism and Mass Communication Quarterly, 81(2):400-416. Shah, D. V., Kwak, N., Schmierbach, M., and Zubric, J. (2004). The interplay of news frames on cognitive complexity. Human Communication Research. 30(1):102-120. Wanta, W., Golan, G., and Lee, C. (2004). Agenda setting and international news: Media influence on public perceptions of foreign nations. Journalism and Mass Communication Quarterly, 81(2):364-377. Hester, J. B., and Gibson, R. (2003). The economy and second-level agenda setting: A time-series analysis of economic news and public opinion about the economy. Journalism and Mass Communication Quarterly, 80(1):73-90. Tsfati, Y. (2003). Does audience skepticism of the media matter in agenda setting. Journal of Broadcasting & Electronic Media. 47(2): 157-176. Althaus, S. L., Tewksbury, D. (2002) Agenda setting and the “new” news: Patterns of issue importance among readers of the paper and online versions of the New York Times. Communication Research, 29, (2)180-207. D’angelo, P. (2002) News framing as a multiparadigmatic research program: A response to Entman. Journal of Communication.52(4): 870-888. Golan, G., Wanta, W. (2001). Second-level agenda setting in the New Hampshire primary: A comparison of coverage in three newspapers and public perceptions of candidates. Journalism and Mass Communication Quarterly, 78(2):247-259. Boyle, T. P. (2001). Intermedia agenda setting in the 1996 presidential election. Journalism and Mass Communication Quarterly, 78(1): 26-44. 第五 & 六周（10月12& 19日）The Third Person Effect 第五周（10月12日）阅读文献﹕ Perloff, R. M. (2002). The third-person effect. In J. Bryant & D. Zillmann (Eds.) Media Effects: Advances in theory and research (2nd ed., pp 489-506) （ 传图reserved shelf 302.23 M489-VII 2002请同学自行影印）. Meirick, P. C. (2005) Rethinking the Target Corollary: The Effects of Social Distance, Perceived Exposure, and Perceived predispositions on First- person and Third-person Perception. Communication Research, 32(6):822-843. (可在电子 资料库找到) 第六周（10月19日）阅读文献﹕(以下文献可在电子资料库找到) Paek, H. J., Pan, Z., Sun, Y., & Houden, D. (2005) The Third-Person Perception of Social Judgment. An Exploration of Social Distance and Uncertainty in Perceived Effects of Political Attack Ads. Communication Research, 32(2):143-170. Lee, B., & Tamborini, R. (2005) Third-Person Effect and Internet Pornography: The Influence of Collectivism and Internet Self-Efficacy. Journal of Communication, 55(2):292-310. 建议文献(以下文献可在电子资料库找到) Jensen, J. D., & Hurley, R. J. (2005) Third-Person Effect and the Environment: Social Distance, Social Desirability, and Presumed Behavior. Journal of Communication, 55(2):242-256. Tewksbury, D,. Moy, P., and Weis, D. S. (2004) Preparations for Y2K: Revisiting the behavioral component of the third-person effect. Journal of Communication. 54(1):138-155. Gunther, A. C., and Storey, J. D. (2003) The influence of presumed influence. Journal of Communication. 53(2): 199-215. David, P., Morrison, G., Johnson, M. A., and Ross, F. (2002). Body image, race, and fashion models: Social distance and social identification in third-person effects. Communication Research. 29(3): 270-294 Lo, V. and Wei, R.(2002). Third-person effect, gender, pornography on the Internet. Journal of Broadcasting & Electronic Media, 46(1):13-33. Peiser, W., and Peter, J. (2001). Explaining individual differences in third-person perception: A limits/possibilities perspective. Communication Research, 28(2):156-180 Perloff, R. M. (1999). The third Person effect: A critical review and synthesis. Media Psychology, 1, 353-378 . Shah, D. V., Faber, R. J., and Youn, S. (1999). Susceptibility and severity. Communication Research, 26(2): 240-267. Salwen, M. B., and Dupagne, M., (1999). The third-person effect. Communication Research,26(5):523-549. 第七周（10月26日）News：Skepticism，Hostile media effect and internet 阅读文献﹕(以下文献可在电子资料库找到) Tsfati, Y. (2003). Media skepticism and climate of opinion perception. International Journal of Public Opinion Research. 15(1): 65-82. Gunther, A. C., and Schmitt, K. (2004). Mapping boundaries of hostile media effect. Journal of communication. 54(1): 55-70. Choi, Y. (2004). Study examines daily public journalism at six newspapers. Newspaper Research Journal. 25(2): 12-27. 建议文献﹕(以下文献可在电子资料库找到) Bennett, W. L. (2005) Beyond Pseudoevents. Election News as Reality TV. American Behavioral Scientists, 49(3):364-378. Keeble, R. (2005). National and local newspaper trends and the new crisis of trust: What new crisis. Journal of Communication Management. 9(3): 223-232. Tsfati, Y. (2004). Exploring possible correlates of journalists’ perceptions of audience trust. Journalism and Mass Communication Quarterly. 81(2): 274-291. Tremayne, M. (2004). The web of context: Applying network theory to the use of hyperlinks in journalism on the web. Journalism and Mass Communication Quarterly. 81(2): 237-253. Massey, B. L. (2004). Examination of 38 web newspapers shows nonlinear storytelling rare. Newspaper Research Journal. 25(3): 96-102 Garrison, B. (2004). Newspaper journalists use e-mail to gather news. Newspaper Research Journal. 25(2): 58-69. Arpan, L. M., and Raney, A. A. (2003). An experimental investigation of news sources and the hostile media effect. Journalism and Mass Communication Quarterly. 80(2): 265-281. D’Alessio, D. (2003). An experimental examination of reader’s perceptions of media bias. Journalism and Mass Communication Quarterly. 80(2): 282-294. Ku, G., Kaid, L. L., and Pfau, M. (2003). The impact of web site campaigning on traditional news media and public information processing. Journalism and Mass Communication Quarterly. 80(3):528-547. 第八周（11月2日）Audience Research 阅读文献﹕(以下文献可在电子资料库找到) Morley, D. (2006) Unanswered Questions in Audience Research. The Communication Review, 9:101-121. Atkinson, J.(2005). Conceptualizing Global justice Audiences of Alternative Media: the Need for Power and Ideology in performance Paradigms of Audience Research. The Communication Review, 8:137-157. 第九、十周（11月9、16日）课堂讨论论文第一稿 第十一周（11月23日）校际交流周 第十二周（11月30日）Information, Uncertainty, and communication 阅读文献﹕ Miller, K. (2005). Communication Theories: Perspectives, Processes, and Contexts. (2nd ED.) McGraw Hill. （传图reserved shelf 302.201 M648 2005 请同学 自行影印） Ch. 10 Theories of communication in developing relationships. Pp.166-185. Brashers, D. E., Neidig, J. L., Haas, S. M., and Dobbs, L.K. (2000) Communication in the management of uncertainty: The case of persons living with HIV or AIDS. Communication Monographs, 67(1): 63-84. (可在电子资料库找到 ) Bradac, J. J. (2001). Theory comparison: Uncertainty reduction, problematic integration, uncertainty management, and other curious constructs. Journal of Communication. 51(3): 456-476. (可在电子资料库找到) 建议文献(以下文献可在电子资料库找到) Knobloch, L. K., Solomon, D. H. (2005) Relational Uncertainty and Relational Information Processing. Questions without Answers? Communication Research, 32(3):349-388. Boyle, M. P., Schmierbach, M., Armstrong, C. L., McLeod, D. M., Shah, D. V., and Pan, Z. (2004). Information seeking and emotional reactions to the September 11 terrorist attacks. Journalism and Mass Communication Quarterly. 81(1): 155-167. Knobloch, L. K., and Solomon, D. H. (2003). Responses to changes in relational uncertainty within dating relationships: Emotions and communication strategies. Communication Studies. 54(3): 282-305. Knobloch, L. K., and Solomon, D. H. (2002) Information seeking beyond initial interaction: Negotiating relational uncertainty within close relationships. Human Communication Research. 28(2): 243-257. Brashers, D. E. (2001) Communication and uncertainty management. Journal of Communication, 51(3):477-497. Goldsmith, D. J. (2001). A normative approach to the study of uncertainty and communication. Journal of Communication, 51(3):514-533 Babrow, |A. S. (2001). Uncertainty, value, communication, and problematic integration. Journal of Communication, 51(3):553-573 Walker, A. M., and Sorrentino, R. M. (2000). Control motivation and uncertainty: Information processing or avoidance in moderate depressives and nondepressives. Personality and Social Psychology Bulletin, 26(1): 436-451. Lawler, E. J., Thye,S. R., and Yoon, J.(2000). Emotion and group cohesion in productive exchange The American Journal of Sociology, 106(3):616-657. 第十三、十四、十五周（12月7、14、21日）Computer-Mediated Communication 第十三周（12月7日）阅读文献﹕(以下文献可在电子资料库找到) Walther, J. B. (1996). Computer-mediated communication: impersonal, interpersonal, and hyperpersonal interaction. Communication Research, 23: 3-43. Ramirez, Jr. A., Walther, J. B., Burgoon, J. K., Sunnafrank, M. (2002) Information-seeking strategies, uncertainty, and computer-mediated communication toward a conceptual model. Human Communication Research. 28(2): 213-228. 第十四周（12月14日）阅读文献﹕(以下文献可在电子资料库找到) Ramirez Jr., A. , & Burgoon, J. K. (2004) The Effect of Interactivity on Initial Interactions: The Influence of Information Valence and Modality and Information Richness on Computer- Mediated Communication. Communication Monographs, 71(4):422-447. Gibbs, J. L., Ellison, N. B., & Heino, R. D. (2006) Self-Presentation in Online Personals: The Role of Anticipated Future Interaction, Self-Disclosure, and Perceived Success in Internet Dating. Communication Research, 33(2):152-177. 第十五周（12月21日）阅读文献﹕(以下文献可在电子资料库找到) Livingstone, S. (2004) The Challenge of Changing Audiences. Or, What is the Audience Research to do in the Age of the Internet? European Journal of Communication, 19(1):75-86. Kerr, A., Kucklich, J.,& Brereton, P. (2005) New Media- New Pleasure? International Journal of Culture Studies, 9(1):63-82. Bortree, D.S. (2005) Presentation of Self on the Web: an Ethnographic Study of Teenage Girls’ Weblogs. Education, Communication & Information, 5(1):25-39. 建议文献: Barnes, S. B. (2003). Computer-Mediated Communication: Human-to-Human Communication Across the Internet . 第5、6、7章 (以下文献可在电子资料库找到) Mesch, G. (2006) The Quality of Online and Offline Relationships: The Role of Multiplexity and Duration of Social Relationships. The InformationSociety, 22:137-148. Anderson, T. L. (2005) Relationships among Internet Attitudes, Internet Use, Romantic Beliefs, and Perceptions of Internet Romantic relationships. Cyber Psychology & Behavior, 8(6):521-531. Rice, R. E. (2005) New Media/ Internet Research Topics of the Association of Internet Researchers. The Information Society, 21:285-299. VabLear, C. A., Sheehan, M., Withers, L. A., and Walker, R. A. (2005). AA online: The enactment of supportive computer mediated communication. Western Journal of Communication. 69(1): 5-26. Doostdar, A. (2004). “The vulgar spirit of blogging”: On language, culture, and power in Persian weblogestan. American Anthropologist. 106(4): 651-662. Kock, N. (2004). The psychobiological model: Toward a new theory of computer-mediated communication based on Darwinian evolution. Organization Science. 15(3);327-348. McQuillen, J. S. (2003) The influence of technology on the initiation of interpersonal relationships. Education, 123(3):616-623. Amant, K. (2002). When cultures and computers collide: Rethinking computer- mediated communication according to international and intercultural communication expectations. Journal of Business and Technical Communication. 16(2): 196-214. Flanagin, A. J, ,Tiyaamornwong, V, O’connor, J.and Seibold, D. R. (2002). Computer-mediated group work: The interaction of member sex and anonymity. Communication Research, 29(1): 66-93. Papacharissi, Z.(2002). The self online: The utility of personal home pages. Journal of Broadcasting & Electronic Media. 46(3) :346-368. Tidwell, L. C., and Walther, J. B. (2002). Computer-mediated communication effects on disclosure, impressions, and interpersonal evaluations: Getting to know one another a bit at a time. Human Communication Research. 28(3): 317-348. Hancock, J. T., and Dunham, P. J. (2001). Impression formation in computer-mediated communication revisited: An analysis of the breadth and intensity of impressions Communication Research, 28(3): 325-347. Walther, J. B., Slovacek, C. L., and Tidwell, L. C. (2001). Is a picture worth a thousand words? Photographic images in long-term and short-term computer- mediated communication. Communication Research, 28(1): 105-134. O’Sullivan, P. B. (2000). What you don't know won't hurt me: Impression management functions of communication channels in relationships Human Communication Research, 26(3): 403-431 . Lombard, M., Reich, R. D., Grabe, M. E. Bracken, C. C., and Ditton, T. B. (2000). Presence and television: The role of screen size. Human Communication Research, 26(1): 75-98. 第十六、十七周（12月28日＆ 1月4日）课堂报告论文第二稿 教学方式 授课、同学导读、讨论 教学助理工作项目 课程要求/评分标准 （一） 导读指定教材（20分）：每周指定教材由数位同学负责导读（依全班总人数调定 每周导读人数），每篇文章依其长短导读时间为25-40分钟，导读成绩依导读实质内容评 定，与时间长短无关。导读同学请在上课前一周将导读纲要张贴於本课程之远距教学网， 导读纲要应涵盖指定教材中的要点： 1.与理论相关的要点（摘要阅读文献中的概念或理论） 2.与论文结构相关的要点（理论论述型的论文theoretical paper，需摘要整理建构论述 的证据、逻辑、脉络; 理论予以经验实证的论文 empirical paper、需摘要整理研究问题 、研究问题的脉络、引用文献、证据分析研究问题的技巧）。 （二）课堂口试（20分）：非导读同学亦需熟读阅读文献，上课时我会介入导读，随机点 选非导读同学回答课堂口试问题。课堂口试问题特别关注导读大纲未注意到、或是未叙明 的教材要点。 （三）学期论文（60分） 1. 研究可以独力完成，也可以是2至3人的合作成果。 2. 研究的配分与进程规划（进程规划依全班总研究数量多寡再做调整） 一稿（20分）：第9、10周（11/9 ＆16）讨论,讨论前一周交稿。 二稿（20分）：第16、17周（12/28 ＆ 1/4）讨论，讨论前一周交稿。 完稿（10分）： 1月11日下午2点10分之前缴交。 3. 除了书写论文还要负责评论一份论文（10分）。请同学铭记在心，好的评论不是只看 缺点不看优点，看到缺点应帮忙思考如何改善，而非仅有批评没有建议。 参考书目 1.Miller, K. (2005). Communication Theories: Perspectives, Processes, and Contexts. (2nd ED.) McGraw Hill. 2.McQuail, D. (2005). McQuail’s Mass Communication Theory (5th, ed.). London, Newbury Park, Beverly Hills, New Delhi: Sage Publications. 3. Bryant, J. & Zillmann, D (2002) Media Effects: Advances in theory and research (2nd.) Lawrence Erlabum Associates. --

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