作者blacksmiles ( )
看板Translation
标题[中英] 精品表访谈问题翻译
时间Mon May 4 02:12:24 2015
各位好:
以下是替朋友翻译和顺稿的访谈问题,想和大家讨论怎麽样翻译和修改访纲会使访谈
更能抓到重点。谢谢!
1. 在进入 XXX 之前,您曾经在aaa, bbb, ccc, ddd, eee,等知名钟表品牌担任要职,
就您过往的经验来看,您认为 XXX 比起其他品牌拥有什麽样的优势?
Before joined XXX, you've worked for several luxury watch manufacturers,
such as aaa, bbb, ccc, ddd and eee. What are XXX's strengths compared to its
competitors?
2. 能否与我们谈谈您进入 XXX 之後,现阶段的主要任务是什麽?又您如何带领您的团
队成长?
Could you please talk about your main mission since you joined XXX? And
how do you lead your team to grow?
3. 2015年是 XXX N周年,您认为 XXX 的品牌价值是什麽?又有哪一只腕表作品是
您认为最具代表性的吗?
This year, XXX celebrates its Nth anniversary. In your opinion, what's
XXX’s core value through its long history? And what watch is the classic
one in your mind?
4. XXX 最着名的特点之一就是你们的自制机芯,未来是否也会继续朝这个方向发展?
目前是否已经有进行中的研发计划吗?
XXX has always been known for its in-house movements, will XXX dedicate the
resources to developing its own movements? If so, could you please share some
features of the movements in your on-going project? If not, what's your
product plan?
5. 对於亚洲等新兴市场,能否谈谈您的行销策略为何?是否有特定的主打产品或销售方
针?
Could you please talk about the marketing strategy about some emerging
markets like Asia? Is there any specialized product or marketing strategy for
these markets?
6. 有监於近期智能手表的发表吸引不少顾客尤其是年轻一代的消费者,您认为这会造成
XXX 的竞争压力吗?又或者 XXX 将如何吸引年轻族群?
The new technology -- smartwatches grab customers' attention, especially for
the young. Do you think the manufacturers of smartwatches will become XXX's
competitors one day? And in what ways does XXX attract young customers?
(这一题的脉络是:因为精品表和智能手表的价差大,客群本就不同,所以预计受访者会
答否。不过目前精品表都面临一个问题:因其单价高所以多是有身份地位的人才会配戴,
但年轻一代的富豪权贵可能更喜欢智能手表,造成精品表的客群断层,要如何吸引年轻的
富豪权贵是精品表要维持市场的挑战)
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