作者jack86326 (人类太可恶永远不知教训)
看板NFL
标题[NFL!] ESPN新图卡在热身赛低调试水温
时间Sat Aug 22 14:57:53 2026
https://reurl.cc/YmVrN0
原文取自 Awful Announcing的网站,因原连结过长所以用缩网址
ESPN soft launches new NFL scorebug ahead of Super Bowl
ESPN於超级盃前夕,低调推出全新NFL记分板图卡
By Drew Lerner | Aug 20, 2026
Scorebug mafia, rise up. ESPN has soft launched a new scorebug and graphics
package during this evening's preseason game between the Las Vegas Raiders
and Houston Texans that will largely resemble what NFL fans will see during
February's Super Bowl, the first to ever air on ESPN.
沸腾吧!转播图卡的忠实粉丝们,今晚在拉斯维加斯突击者对决休士顿德州人的热身赛中
,ESPN 正式低调上线全新的记分板图卡和视觉包装,这与在明年二月史上由ESPN首次负
责超级盃转播中所见的大致相似。
“As part of our ongoing commitment to elevate our fan experience, we are
excited to soft launch a brand new graphics and animation package that will
culminate with our first-ever Super Bowl,” an ESPN spokesperson told Awful
Announcing regarding the new bug.
ESPN 发言人在接受《Awful Announcing》采访时表示:「作为我们承诺持续提升观赛体
验的一部份,很高兴能让全新的一系列图卡与动画包装先行启用,并将在我们史上第一场
超级盃时达到巅峰。」
The restyling is largely in line with ESPN's rebrand ahead of the launch of
its direct-to-consumer product a year ago. There is emphasis on the network's
black and red color scheme. The bug's font features the seven-degree angle by
which the “E” in the ESPN logo is oriented. And the curvature of the “N”
is featured in the top-right portion of the bug. Overall, the new scorebug is
inoffensive.
这次的风格重塑,很大程度呼应了ESPN在一年前推出面向消费者的品牌重塑,强调了黑红
配色的视觉基调;图卡的字体设计融入了ESPN标志中、独特的「E」字母7度倾斜角,而右
上角则勾勒出字母「N」的流线弧度。整体来看,这款新的记分板不至於讨人厌。
ESPN goes with using the team logos over any abbreviations. Down and distance
are centered with the game clock and play clock. Timeouts are displayed
prominently under each team's score. There's nothing revolutionary going on,
but there was no need to reinvent the wheel in the first place.
ESPN改用球队队徽取代了缩写,进攻档次与码数放在倒数计时器及进攻计时器的正中央,
暂停次数也显眼的放置在比分下方。虽然没有什麽革命性的突破,但这种设计本来就不用
对此摆在第一位。
The network is describing Thursday's effort as a “soft launch” because it
plans to consider slight redesigns and tweaks throughout the season to refine
the new look ahead of the Super Bowl. Both internal and external feedback
will be considered for any refinements.
该家电视台之所以将这次亮相定调为「低调试水温」,是因为他们计划在一整季持续微幅
调整,以便在超级盃开打前打磨出最完美的视觉呈现,也都会考量内外部的意见回馈。
ESPN’s decision to launch its updated graphics look early in its Super Bowl
year follows NBC's decision to do the same last season. Traditionally,
networks have debuted new graphics packages during the Super Bowl itself,
though it seems that some are wising up after Fox's scorebug debut for Super
Bowl LIX was widely panned.
(Fox would alter its NFL scorebug for Week 1 of thefollowing season.)
ESPN 选择在自家转播超级盃之前,提早启用全新的视觉包装,这跟上个球季NBC的做法相
同。各家电视台传统上会选择在超级盃当天,针对全新图卡包装进行开箱,但自从Fox在
第59届的首次亮相遭到舆论炮轰後,大家似乎也变得学聪明了。
(後来FOX也在下一季的第一周修改记分板。)
That strategy makes sense. Rather than taking a risk on new graphics for the
biggest game of the year, networks are now giving themselves an entire season
to test the new package and make any changes that could improve the look and
feel of the Super Bowl broadcast. For ESPN, Thursday's game will resemble what
viewers will ultimately see in February, but it won't be the final product.
Expect the network to add some oomph to the package for the Big Game,
particularly when it comes to player animations.
这套策略合呼情理,各家电视台与其在年度最大盛事中冒着风险要展示新图卡,倒不如给
自己一整季的时间针对新包装测试并让超级盃转播的视觉感受提升,对ESPN而言,周四热
身赛的亮相虽然已经跟明年二月最终看到的并无二致,但还算不是最终成品。可以预期该
家电视网为了迎接这场大秀,会针对视觉包装增添些许吸引力,特别是球员动画的呈现。
On the spectrum of NFL scorebugs, ESPN's falls somewhere in the middle between
Fox, which uses a lot of on-screen real estate with big, bold fonts and logos,
and CBS, which uses a more minimalist look and utilizes less on-screen real
estate. We'll see how fans react to the new look and if ESPN will make any
changes before its first regular-season game on Sept. 14.
综观各家转播单位的记分板,ESPN某种程度介於FOX和CBS之间,Fox以大量版图、大粗体
和大队徽的风格占据画面,而CBS则是将视觉更加精简化、尽可能用更少的版图。我们能
看到球迷们对这套新造型的反应如何,以及ESPN是否会在9月14日例行赛首战开打前做出
进一步的微调。
其实在年初季後赛期间,就有关於ESPN新图卡的乳摸
https://nitter.net/TVSportsUpdates/status/2012973490693976420
https://pbs.twimg.com/media/G--DT0fW8AAlVV9.jpg
而昨天的热身赛似乎也证实了这点
https://nitter.net/TVSportsUpdates/status/2090593606872535468
https://pbs.twimg.com/media/HQNHiRCWwAAf-i1.jpg
另外玩味的是由於几年短影音的「介入」
台湾的爱尔达/纬来在剪辑中职和MLB嗨赖时
偶尔会把右下角图卡挖空嵌入到剪辑的横向萤幕
https://nitter.net/TVSportsUpdates/status/2090607885331943670
这边是2019年 vs 2025-26的图卡配置变化
https://pbs.twimg.com/media/HQNUg90X0AAPmNI.jpg
https://pbs.twimg.com/media/HQNL-UBXYAAU0S3.jpg
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本文发布的体育台资讯即使是取自官方社群可能亦有错误或疏漏之处....
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※ 发信站: 批踢踢实业坊(ptt.cc), 来自: 61.224.133.183 (台湾)
※ 文章网址: https://webptt.com/cn.aspx?n=bbs/NFL/M.1787381876.A.C5A.html
1F:推 sampsonlu919: 感谢整理 08/22 16:02
※ 编辑: jack86326 (61.224.133.183 台湾), 08/22/2026 19:16:23
2F:→ icecreamdog: 图卡哥 感觉 CBS 的也是有变呢 08/27 22:54