https://x.com/TheAthletic/status/2077109166934802658 The NBA's Aspiration x Kawhi Leonard investigation has grown in scope. The company discussed using Leonard in a marketing campaign, according to multiple former employees who spoke with The Athletic. Those efforts went so far as to include mockups depicting Leonard as an offshoot of Marvel's Groot, tying into Aspiration's promise to plant trees to offset customers' carbon footprints. After weeks of trying to make the Marvel concept work and brainstorming other ideas, the creative team was told to stop. "Stop thinking about Kawhi," one former employee recalled being told. "This feels like a dead end." NBA 针对 Aspiration 与 Kawhi 的调查范围已经进一步扩大。 根据多位接受《The Athletic》采访的前员工透露， 该公司曾讨论过在行销活动中使用 kawhi 这些计画甚至进展到制作了示意图，将kawhi描绘成漫威角色「Groot」 以呼应 Aspiration 承诺透过种植树木来抵消客户碳足迹的宣传。 在花了数周尝试让这个漫威概念成真并激荡其他创意之後， 创意团队却被告知停止这项专案。 一位前员工回忆当时被告知的内容：「别再想 kawhi了，这感觉像是一条死胡同。」 https://i.meee.com.tw/NXgOP1l.jpg https://i.meee.com.tw/5X6GvwF.jpg -- 不争气地笑了..XD --

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