※ [本文转录自 Pistons 看板] 作者: kerrys (台北不是我的家) 看板: Pistons 标题: [外电] Easy as ABC? 时间: Thu May 11 18:12:25 2006 原文出处： http://0rz.net/a51mV -- AUBURN HILLS, Mich. – With each Detroit Pistons three-point bomb, each blocked Cleveland Cavaliers shot, the number of witnesses dwindled, televisions across America clicking off in favor of lawn mowing, light bulb changing or sock drawer sorting – heck, anything. It was exactly what ABC and the NBA deserved. 密西根州奥本山讯 - 每一颗底特律活塞的三分弹，每一记克里夫兰骑士收到的麻辣锅 都使得全美电视机前的观众人数越来越少，他们宁愿去割草坪、换灯泡或将袜子分门别类 放进抽屉 - 该死，反正就是离开电视机前去做任何事也懒得继续看下去就对了。不过，这 真的是ABC(美国广播公司)和NBA罪有应得。 In a most predictable fashion, producing a most predictably lopsided result, the Pistons annihilated the LeBrons here Sunday afternoon 113-86. It wasn't as close as the score indicated. 一如绝大多数人所预期，比赛结果一面倒，强调全队通力合作的活塞星期天下午在主 场狠狠地羞辱了小皇帝以及他的骑士队，然而两队的实力差距绝非记分板所显示地如此接 近。 This was a surprise to no one but the television execs whose genius idea it was to once again rig the NBA's schedule. Instead of giving fans the best teams and the best games in the best television slots, they grasped at individual star power, sizzle rather than steak. 对於比赛结果没有任何人感到讶异，除了电视台的经理们以外，因为他们原本认为这 又是另一次操控NBA转播赛程表的好机会。他们在最棒的电视频道未给予球迷转播最棒的球 队及最棒的比赛，他们反而紧抓着拥有超级球星的球队的比赛，将他们的声势炒得沸沸扬 扬。 Detroit and Cleveland tipped at 3:30 p.m. ET Sunday and not because the Pistons put up the best record in the league this year – "it wasn't us," Pistons guard Chauncey Billups said. No, it was LeBron James and LeBron James only. 底特律和克里夫兰的比赛是在东部时间星期天下午三点半转播，但那场比赛电视台会 转播并非因为活塞写下联盟最多胜场数的光荣纪录 - 活塞控卫枪蜥说"那绝对不是因为我 们，电视台会选择转播这场比赛纯粹是因为我们的对手是当红炸子鸡LBJ。" Meanwhile, San Antonio, merely the defending NBA champion trying for its third title in four seasons, got to play fellow 60-game winner Dallas in the early game, which tipped off at noon in Texas. A thriller to the finish in the Mavericks-Spurs game was as predictable as an easy Pistons victory, and that's what happened. Too bad anyone west of the Mississippi had to skip church to see it in its entirety. 当时，寻求在四年内赢取第三座冠军盃的圣安东尼奥马刺和本季取得60场胜利的劲敌 达拉斯小牛的激战还在进行当中，但电视台却选在下午时间才在德州延播。小牛、马刺热 战会持续到最後一刻和活塞能够轻易取胜同样是大家所预期的比赛结果，而事实也正是如 此。不过对密西西比以西的球迷来说，翘掉星期天教堂礼拜的时间在家收看这样一场在第 二节就提早进入垃圾时间的比赛，这只能说是糟透了。 This is what you call backward scheduling by the worst kind of television execs , ones that either don't know or don't trust the game they are broadcasting. This was scheduling based on Nike commercials and highlight tapes, not quality basketball designed to best serve the fans' best viewing interests. 这就是你所称最差的一种转播节目安排模式，他们走了回头路，连自己正拨什麽节目 都不清楚，甚至完全不知道。他们完全依据Nike的行销策略和比赛精采片段的多寡来决定 要转播哪一场比赛，而非以提供球迷们最优质的篮球比赛为原则来安排转播节目表。 The NBA, a league which has rejuvenated itself by rejecting just that thinking and emphasizing team play over individual performances, should have known better than to allow it. 而NBA，这个正以阻绝球队太过重视和强调团队打法以致压过球员个人表现为努力目标 的联盟，最好是赶快醒一醒，设法去解决电视台胡乱安排转播节目的乱象。 This is exactly how the NBA got off track in the late 1990s, believing not in the inherent entertainment value of the game of basketball – merely the fastest growing sport in the world – but advertising slogans dreamed up by its New York office. The marketers believed they were smarter than the consumers and overloaded the game with flash and fashion, anything for the individual. 这乱象和堪称全世界发展最迅速的运动联盟 - NBA - 在'90年代末期离经叛道的情形 有点相似，都一样不相信篮球比赛本身的娱乐价值，却屡屡由纽约总部的办公室设计出一 些天马行空的广告标语来大肆宣传。这些商人坚信他们比消费者聪明地多，他们在比赛中 加入了太多炫目和流行的因素，而这一切全都是为了塑造某些球星的个人英雄形象。 The result was a diminished level of play as games deteriorated into a slowed-down, overly physical, one-on-one bore that only Pat Riley could love. Oblivious, the NBA kept trying to hype up the "Next Michael Jordan," fooling no one with a steady string of weak imitators. 然而联盟这麽做的结果却是大幅降低了比赛的水准，使得比赛变成只有油头Riley才可 能喜欢的那种慢节奏、充满肢体冲突和球员间一对一憎恨的hustle style。很明显地，NBA 持续在尝试寻找"下一个乔丹"的造神运动，不过一连串实力不如预期的接班人的表现已经 让大家倒尽胃口。 The NBA's rep, in some quarters, has never recovered. 时至今日，NBA在许多地区受欢迎的程度从未恢复到和以往乔神与芝加哥公牛力退群魔 时一样。 To David Stern's credit, he shifted gears; in deeds, if not in words, acknowledging the league had lost its way and that no one wanted to watch 24 seconds of one supposed star backing down another supposed star, no matter how cute the nicknames. 对D.Stern来说，他改变了某些比赛的基调，那还是值得赞扬的：实际上，就算没有诉 诸文字，他承认联盟已经迷失了方向，而没有任何人希望在24秒内看到一个接班人击败另 一个接班人，不管他们的绰号有多响亮，或者说是可爱。 (译按：说到可爱的绰号，我心里面第一个浮现的就是有婴儿肥倾向的甜瓜 XDDDD) Stern, ever a hoops fan at heart, realized that it is the game that matters. Defensive rules were rewritten to encourage moving without the ball. Referees were told to emphasize clutching and grabbing. Goon ball resulted in immediate suspensions and fines. 对於骨子里仍深爱篮球的Stern来说，其实他很清楚比赛的本质才是最重要的。防守规 则被重新修订为鼓励未持球状态的跑动，裁判们也被告知在球赛最後一刻要把胜负交由场 上球员来决定，并尊重球员间正当的争抢和卡位行为。而强调球赛本质的结果就是很快就 有球员因为不当行为而被禁赛和罚款。 The result has been a renaissance for the league, more scoring, more excitement , better teams and quality of play, all on display during a first round that produced historic performances and generated a national buzz. The NBA gave up trying to tell us that this pretender or that was Jordan, and instead a dozen players took up part of the slack. The NBA hasn't been this good in at least a decade. 这对联盟来说就像是一个活力再造的复兴过程，球赛得分变多了，刺激度也提升了， 球队的表现越来越好，球赛内容也更加精采，这全都可以由可看性之高在史上少见，让全 国篮球迷看得大呼过瘾的季後赛第一轮得到验证。虽然NBA放弃再尝试造神运动，却有成打 的球员前仆後继，试图在後乔丹时期赢得球迷的关爱的眼光，这欣欣向荣的景象应该是NBA 过去十数年来首见。 So why let it backslide? Why let ABC lie to basketball fans and claim watching one great player get crushed by a far, far superior team is a better matchup than watching two exceptional teams? Why let TV claim the individual is more important than the team? 所以为何要走回头路呢？为什麽要让ABC欺瞒死忠的篮球迷，声称小皇帝螳臂挡车力抗 活塞大军的戏码绝对要比德州双强捉对厮杀的热战还精采？为什麽要让电视台继续主张个 人表现远比团队合作重要的谬论？ Why let LeBron – as great, as gifted, as exciting as he is – change the way you do business? This is something the NFL would never do, understanding the game and the league are bigger than any one sensation. You don't grow your fan base taking the quick buck, the quick Nielsen rating. When you go all in on a single player, he can wind up with just 22 points, his team embarrassed by 27. LBJ是很了不起、很有天份，确实能让比赛变得刺激没错，但为什麽非得迁就他不可？ 这种蠢事是NFL(美式足球联盟)从来不会做的，因为他们知道球赛和联盟本身远比任何单一 位球员来得重要许多。你不应该用揠苗助长的方式来开拓球迷人数，也不该完全以收视率 为依归，而应该有所坚持。当球队太过倚赖某一位球员，也许他只能拿下22分，球队却以 27分的极大差距落败。 Scheduling was the complaint of Detroit, Dallas and San Antonio – the clear big three of the league – during the first round also. Games featuring those teams kept getting pushed to NBATV. The Pistons had a weekday 6 p.m. tipoff – "the JV game," Billups said – so LeBron could get prime time. 电视台安排的转播表深为活塞、小牛和马刺这三支很明显是今年夺冠大热门的球队所 诟病，在季後赛第一轮期间亦是如此。这几支球队的比赛只有在非热门时段才看得到，枪 蜥说"活塞的比赛就像二军的练习赛"，只有在平常日(礼拜一到礼拜五)晚上六点的时候才 看得到，所以LBJ的比赛才能在黄金时段於电视上播出。 Round 1 is one thing because the best teams often have the most lopsided series . But this is different. The marquee matchup in round two is Dallas and San Antonio, two real championship contenders playing early, a backyard brawl with plenty of storylines. 这情形发生在第一轮勉强还说得过去，因为通常强队几乎都不费吹灰之力就能击败低 顺位种子。但这一轮可就不一样了，第二轮最有看头的对战非小牛和马刺堪称是抢先开打 的西区总冠军赛莫属，这两支双双来自德州且充满故事性的球队将在第二轮提前分出高下 。 Real fans want to watch that. Casual fans will get hooked by it. Cool shoe commercials are for the regular season. 真正内行的球迷绝对是希望看到两虎相争的戏码，只有看热闹的外行人才会喜欢什麽 小皇帝力抗活塞群雄的大烂片，那种帅气的球鞋广告你在例行赛期间看得还不够多吗？ LeBron is a treat, but at this point his team can't compete with Detroit. "We got our behinds kicked," said Cavs coach Mike Brown. And that isn't likely to change; this series is unlikely to go past five games. Cleveland actually played pretty well, but the Pistons are a team that plays offense and defense. Antawn Jamison wouldn't get off the bench here. LBJ确实是百年难得一见的奇才，但此时此刻，他和他的骑士队完全不是活塞的对手。 骑士教练M.Brown说"我们根本是输到脱裤子。"而接下来几场比赛这情形似乎不会有什麽改 变；这个系列赛应该不会打到第五场吧。事实上骑士表现地很好，但活塞更是一支攻守俱 佳的准总冠军球队，这一次LBJ没可能继续在禁区里予取予求，因为活塞的禁区并非由A. Jamison镇守。 "If we do what we are supposed to do," Pistons coach Flip Saunders said, "we'll have success." 活塞教练老桑说"如果我们表现不要失常，那我们将能顺利挺进东区冠军赛。" Everyone around the NBA knows that. Every fan outside of Ohio knows that. Too bad ABC doesn't. 联盟中的每个人都是明眼人，而俄亥俄州以外的每一位球迷也都清清楚楚。不过很遗 憾的，ABC到现在还执迷不悟。 -- 注、这一篇能完成一定要好好感谢P大的鼎力相助 谢谢 <(_ _)> --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 210.241.111.125 ※ 编辑: kerrys 来自: 222.250.49.219 (05/11 23:08) --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 222.250.49.219