这好像是FAQ 那就来个全球知识bbs化吧 希望有帮助 ─────────────────────────────────────── 人们在文献中使用商业模式这一名词的时候，往往模糊了两种不同的含义： 一类作者简单地用它来指公司如何从事商业的具体方法和途径， 另一类作者则更强调模型方面的意义。 这两者实质上是有所不同的： 前者泛指一个公司从事商业的方式，而後者指的是这种方式的概念化。 後一观点的支持者们提出了一些由要素及其之间关系构成的参考模型(Reference Model)， 用以描述公司的商业模式。 Components of a business model The model proposed by Osterwalder (2004) synthesises the different conceptualizations into a single reference model based on the similarities of a large range of models. The author's conceptualization describes a business model as consisting of nine related business model building blocks. Thus, a business model describes a company's business: ╔═════════════════╗ ╔═══════╗ ║ Infrastructure ║ ║ ║ ║ ╔═══════╗ ║ ║Finance ║ ║ ║ core ║ ║ ║ ║ ║ ║ capabilities ║ ║ ║ ║ ║ ╚═══╦═══╝ ║ ║ ║ ║ ╔═══╩════╗ ║ ║ ║ ║╔═╩══╗ ╔═══╩═══╗ ║ ║╔═════╗║ ║║partner ║ ║value ╠════╣cost ║║ ║║network ║ ║configuration ║ ║ ║║structure ║║ ║╚═╦══╝ ╚═══╦═══╝ ║ ║╚═════╝║ ║ ╚═══╦════╝ ║ ║ ║ ╚══════║══════════╝ ║ ║ ║ ║ ║ ╔══════║══════════╗ ║ ║ ║ Offer ║ ║ ║ ║ ║ ╔═══╩══╗ ║ ║ ║ ║ ║value ║ ║ ║ ║ ║ ║proposition ║ ║ ║ ║ ║ ╚═══╦══╝ ║ ║ ║ ╚══════║══════════╝ ║ ║ ║ ║ ║ ╔══════║══════════╗ ║ ║ ║ Customers ║ ║ ║ ║ ║ ╔═══╩══════╗ ║ ║ ║ ║╔═╩════╗ ╔═══╩══╗║ ║╔═════╗║ ║║customer ║ ║distribution╠═══╣revenue ║║ ║║relationship║ ║channel ║║ ║║streams ║║ ║╚═╦════╝ ╚═══╦══╝║ ║╚═════╝║ ║ ╚═══╦══════╝ ║ ║ ║ ║ ╔═══╩══╗ ║ ║ ║ ║ ║target ║ ║ ║ ║ ║ ║customer ║ ║ ║ ║ ║ ╚══════╝ ║ ║ ║ ╚═════════════════╝ ╚═══════╝ Infrastructure core capabilities: The capabilities and competencies necessary to execute a company's business model. partner network: The business alliances which complement other aspects of the business model. value configuration: The rationale which makes a business mutually beneficial for a business and its customers. Offering value proposition: The products and services a business offers. Customers target customer: The target audience for a business' products and services. distribution channel: The means by which a company delivers products and services to customers. This includes the company's marketing and distribution strategy. customer relationship: The links a company establishes between itself and its different customer segments. The process of managing customer relationships is referred to as customer relationship management. Finances cost structure: The monetary consequences of the means employed in the business model. A company's DOC. revenue: The way a company makes money through a variety of revenue flows. A company's income. These 9 business model building blocks constitute a business model design template which allows companies to describe their business model. Source: Wikipedia, http://en.wikipedia.org/wiki/Business_model http://zh.wikipedia.org/wiki/%E5%95%86%E4%B8%9A%E6%A8%A1%E5%9E%8B --

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