聪明的广告商要为一件产品创作广告时，广告商知道他们并非要贩售产品本身，而是要满足需求，或那是他们至少一定传达给潜在客户的概念。例如：快递花束更常表示为贩卖浪漫。狮子们，你很有销售的本事，销售你的想法、还有你本人。然而，今天如果你想要让某人信服於你的想法，请把他们的想望、需求、梦想放在心上。请记得你们「真正」要推销给对方东西是什麽。 -------------- 原文： When a smart advertiser creates an ad for a product, they know they aren't exactly selling the product itself - they are filling a need, or at least that's what they must convey to potential buyers. For example, delivering flowers might be more expressed as selling romance. You have a great knack for selling Leo - selling your ideas, and selling yourself. But today if you want to convince someone of an idea of yours, keep their wants, needs, and fantasies in mind. Remember what you are "really" selling someone on. -------------- 如同近日日本的美禄之乱， 消费者认为自己疯抢的不只是单纯的巧克力粉，而是健康。 如同知名运动品牌， 广告不着重於产品机能多棒，而是运动家努力不懈的精神。 让对方深信你的概念符合他的理想，你就赢了:3 --

※ 发信站: 批踢踢实业坊(ptt.cc), 来自: 36.11.225.91 (日本) ※ 文章网址: https://webptt.com/cn.aspx?n=bbs/Leo/M.1607535933.A.D66.html 嗨B大~ ※ 编辑: enetorac (126.200.119.226 日本), 12/11/2020 00:21:19