当初ebay在收购paypal之前，paypal其实只是一间小公司，甚至bidpay 都还比paypal有规模许多，以消费者理的立场，当然是以方便与安全为主， paypal就做到这点，虽然老是要冒着被锁帐号的缺点，但是他就不像bidpay ，使用上方便许多（我用过几次bidpay，付个几块钱美金就要你打电话去verify） 也因为成功的结合金流，ebay在全球个人网路购物的地位，迅速成功的窜升到第一位 ，这点是当初amazon所始料未及的吧，也许是低估对手造成一个ebay网购巨人的产生 其实ebay这种结合自家的金流系统，有许多人在效法，例如台湾yahoo与ezpay，大陆 淘宝网与支付宝，不过都是区域性的系统，还没有人做到paypal全球的规模 所以如果amazon想自己来结合一个自家的金流，我想目地只有一个，要做到全方面的跨国 ，因为碍於金流的限制，amazon中还有许多厂商不做国外生意，只不过在网路平台的战 争中，大者横大似乎是不变的定律，除非对手犯错，要不然amazon要走ebay-paypal 的模式，而重回网购平台的老大地位，我想难上加难，毕竟在网路中，习惯与信任这两个 元素是很重要的平台发展基石 以上是本人的浅见 ※ 引述《moonshade (一只欧拉猫)》之铭言： : 网路上看到的文章，大家觉得amazon为什麽用paypal呢? : 只是因为是竞争者吗？据说Amazon也要推出自己的金流， : 不过看看营收，应该也只有挨打的份吧，觉得 : Amazon总有一天会被买掉... : Why you can’t use PayPal on Amazon.com : Published by Andre May 25th, 2005 in e-commerce. : Tags: No Tags. : I have a few euros on a PayPal account and was planning on buying a few books. : But Amazon.com (Earth’s Biggest Bookstore, they say) doesn’t accept them. I : though that there should be a good reason for that. And there is. : Apparently, Amazon.com is thinking of developing their own payments service. : PayPal, works very well and has millions of users worldwide but it belongs to : a long time competitor. According to Amazon.com’s head of operations: : using PayPal itself is not part of Amazon.com’s plans. : From Amazon’s shareholders point of view I can undestand that using : a competitors system may seem like a very bad idea. But from users : (who pay) point of view this has proved to be a very big mistake. Amazon.com : auctions are failing and eBay is fostering. Among other reasons there’s : is the fact that 74% of eBay auction payments are made using PayPal. : PayPal has helped eBay put Amazon’s auctions in second place. Will : it help another big bookstore compete with Amazon. : If I was an online bookstore, this was the time I would be running to PayPal’s : website to thinkg o registering myself has a merchant. These are the little : competitive advantages that allow smaller businesses to compete and strive. : Share This --

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