想请问 下列有颜色标示的「rights」，中文应该怎麽翻比较理想呢? 请不要回权利两个字喔 这需要稍微有点了解 群众募资 的人，才能掌握住那个rights的意涵... 感谢协助 ================== CROWD-FUNDING 群众募资 We are familiar with the idea of crowd-funding; instead of holding out for a big sum from a single big investor, why not harvest a lot of smaller amounts from many web users? At the South-By-South-West film festival in Austin, Texas last week, I found a twist on the idea, where you can back a product or a project, by owning the rights to it in your own cities, rather having to go to the expense and risk of doing so across entire territories. It's making crowd-funding local. And you can determine how long you want to hold those rights for. Bringing backers and the projects together is the recently launched “SOCAP” website; they are interested in funding movies. But one of the first project was actually a starter for marketing hangover prevention product. 我们都很熟悉「群众募资」的概念了；与其从单一的大投资者手中拿到一大笔资助金额， 为何不试试从众多的网路使用者这边，获取无数笔小额的投资款呢? 上星期在美国德州奥 斯汀举办的「西南偏南影展」中，我看到这个概念的新做法。若你想要支援一项产品或计 画，你可以在自己的城市拥有该产品/计画的利权，而不需要花很多钱，在各大城市冒险 投资。这就是让「募资在地化」的做法。你可以决定你想要持有这些利权的时间长短。而 一个刚成立的网站「SOCAP」就把想投资的金主与需要资金的计画连结在一起。原本他们 只希望为电影寻找资金，但网站第一个成功的案例，却是为解宿醉的醒酒产品行销。 --

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