http://sports.sina.com.cn/g/2006-03-04/17262083208.shtml 2006年03月04日17:26 中国新闻网 中新社吉隆坡三月四日电(记者苏祥新) 总部设在此间的亚足联今天透露：英超劲旅切尔西与亚足联商讨了长期合作的计 画，以拓展其在世界第一大洲的市场和影响力，而中国是该欧洲豪门关注的焦点。 　　亚足联发言人向记者介绍，切尔西俱乐部首席执行官肯扬本周与亚足联主席哈曼 晤面，就双方长期合作事宜展开商讨。会谈中，肯扬表示，切尔西俱乐部完全了解足 球在亚洲市场的发展潜力，这来自於该俱乐部对亚洲足球的长期观察。而切尔西俱乐 部的目标是建立国际化的大球会，欲达此目标不把亚洲市场尤其中国纳入计画之内是 不可想象的。这位英超霸主的掌门人说：“切尔西的格言是‘用行动实现成功，而非 用金钱买下成功''，这与亚足联的构想不谋而合。” 　　肯扬指的是亚足联“亚洲宏愿”计画，而制定该计画的哈曼完全赞同肯扬所言， 并对切尔西俱乐部所想表示欢迎。这位亚洲足球的总管上任伊始便以2030年亚洲足球 登上世界之巅为己任，而英超霸主的技术专家及资金投入都是难能可贵的。 　　据悉，双方合作范围包括切尔西俱乐部对亚足联培训教练在内的技术支持等；亚 足联则为切尔西俱乐部进入亚洲市场提供帮助。 -------------------------------------------------------------------------- http://www.chelseafc.com/article.asp?hlid=367990 Chelsea build Asian links Friday, Mar 03, 2006 Chelsea Football Club has become the first top European club to enter into direct talks with the Asian Football Confederation, the equivalent of UEFA in Asia. Chelsea FC chief executive Peter Kenyon met the AFC President, Mohamed bin Hammam at AFC House in Kuala Lumpur on Wednesday, March 1, where discussions took place concerning the future development of the Asian football market. Chelsea has always maintained that Asia, and specifically China, is a key target market from a football and business point of view. Top of the agenda was the AFC's development programme Vision Asia, with a specific focus on China. Vision China has already achieved great success in the two pilot cities, Qingdao and Wuhan, and AFC's plans to expand this to fifteen additional cities will have a huge and lasting impact on the future of Chinese football. Kenyon said: "We have been watching the development of Asian football from afar, and fully understand the future of this area. Our clear objective and vision is to develop Chelsea as an international club. This would not be possible without taking Asia very seriously." "Chelsea's mission is to build success, not buy success. This is directly compatible with the AFC's plans. From what I've seen today with AFC's development programme, Vision Asia, it will not be long before Asian football is on a par with European football. More importantly, they are very targeted, and committed to delivering logical, quality programmes that provide long-term benefits. This is definitely where Chelsea wants to be positioned also." AFC President bin Hammam added: "We are delighted to share our plans with Chelsea Football Club as our belief in what we have achieved to date, and what we will be able to achieve in the future, is total. I welcome the opportunity to seek mutual ground, and to demonstrate what can be achieved through bringing the right stakeholders on board. "Vision China has proven that Vision Asia works. In order for it to be sustainable over the long-term, we are now looking to engage the commercial sector in order for us to reach the grassroots level on a wider scale, to increase participation through the school leagues, achieve development both on and off the pitch with the city leagues, and ultimately provide a platform for greater success in China as a whole. "Speaking in commercial terms, this programme provides a route to market that is not comparable with any other football product that currently exists." -- If ya smelllllllllllllllllllllllllllllllllllll what The Rock is cookin' !! --

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