作者sagit ( 山穷水尽 )
看板CSI
标题Re: CSI的置入性行销
时间Sun Dec 25 03:35:33 2005
※ 引述《gaudi (开始戒掉上BBS的习惯)》之铭言:
: 好像越来越严重了
: 除了之前NY207和MIA407 Crossover那两集
: 开头都用了玛丹那最新单曲外
: 迈阿密最明显的就是悍马车了
: 不过这也是难免
: 但昨天看NY210竟然出现一幕
: 丹尼的手机突然响起来
: 霍克一听就说「喔,是coldplay的歌,不错的团喔」
: 接着镜头不只放大照着手机
: 丹尼还接着说出歌名
: 我咧~~置入性行销超明显啊
这是CBS抢钱新手法...
以下是来自Reuters的一篇报导
CSI: NY to debut Coldplay ringtone
November 30, 2005 at 09:05:00 AM
Brit rockers team up with CBS to promote new single "Talk" on popular crime
drama.
When detective Danny Messer investigates another crime scene on CSI: NY
tonight, more than a deadly dose of reality will ring in his ears. Series
star Carmine Giovinazzo's phone will sound to the tune of Coldplay's next
single. It's part of a cross-promotional agreement between CBS and Capitol
Records.
The call will come in during a key scene, after which viewers will be offered
the opportunity to purchase the ringtone of the song "Talk" for their cell
phone.
In addition to the ringtone, "Talk" will serve as background music during a
later scene in the broadcast. The track is taken from Coldplay's X&Y album,
which debuted at No. 1 in 32 countries when it was released in June. The
album has sold 2.3 million copies in the US, according to Nielsen SoundScan.
CBS will run a message instructing viewers how to obtain the ringtone, which
will be available exclusively for one week through major wireless carriers
and eventually on CBS.com. The $2.49 product is in Realtone format, meaning
it is an actual clip from the band's original recording rather than a tonal
reproduction.
Earlier this year, Coldplay teamed with Cingular to debut the new track
"Speed of Sound" as a ringtone before the song hit radio stations and before
the release of X&Y.
Story Copyright c 2005 Reuters Limited. All rights reserved.
转录自
http://www.mp3.com/stories/2529.html&ref_id=400938&ref_type_id=1
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