Targeting customers: how to use geodemographic and lifestyle data in your business’ by Peter Sleight, WARC (World Advertising Research Centre), Henley-on-Thames, UK; 2004 (3rd edn); ISBN: 1 84116 154 3; 200 pages Journal of Consumer Behaviour http://www3.interscience.wiley.com/cgi-bin/abstract/111081745/ABSTRACT Does market orientation matter?: a test of the relationship between positional advantage and performance Strategic Management Journal http://www3.interscience.wiley.com/cgi-bin/abstract/85007430/ABSTRACT Contributions from mood research Psychology and Marketing http://www3.interscience.wiley.com/cgi-bin/abstract/69503608/ABSTRACT Social representations as a diagnostic tool for identifying cultural and other group differences Psychology and Marketing http://www3.interscience.wiley.com/cgi-bin/abstract/110572799/ABSTRACT The state of interactive marketing in seven countries: Interactive marketing comes of age Journal of Interactive Marketing http://www3.interscience.wiley.com/cgi-bin/abstract/110557807/ABSTRACT Fragrance: emerging health and environmental concerns Flavour and Fragrance Journal http://www3.interscience.wiley.com/cgi-bin/abstract/93514043/ABSTRACT --

※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 192.83.193.6