作者fuzuki (維基百科執行主編)
看板Wikipedia
標題Decennial ABC: C as in Cooperations
時間Mon Dec 27 03:05:27 2010
At the end of the 19th century, Encyclopaedia Britannica was in financial
trouble. But thanks to a cooperation with the London Times it was possible to
reach a lot of new buyers by massive advertising. This worked well, but the
reprinted content became increasingly dated. A journalist joked: ‘The Times
is behind the Encyclopaedia, and the Encyclopaedia is behind the times.’ [1]
Among the many cooperations in the history of EB there was also the School
Advancement Program in the 1950s. A school got a free set of Britannica
Junior if fifteen sets were sold via the school. The EB company obtained
names and addresses of parents from the school, and the company claimed that
the school was subsidizing the purchase of a set. The Federal Trade
Commission reacted with a Cease and Desist Order. [2]
Wikimedia Foundation in a few cases had a cooperation with a commercial
enterprise in order to make some money, beyond the donations it essentially
lives from. In 2009 it was made public that the Foundation signed an
agreement with Orange. The telecom company paid for the Foundation’s support
to improve incorporation of Wikimedia content into Orange products. [3] But
in the end there were never much of these cooperations because the Foundation
does not really have to offer something: the content itself is free, anyway.
Wikimedians use most commonly the expression ‘partnership’ to denote a
cooperation with an institution that provides pictures. A notable early
example is the 10,000 paintings (public domain) given by the German
enterprise Directmedia in 2005. The American mineral dealer Robert Lavinsky
helped with more than 50,000 pictures of minerals from his website. The
biggest donation from a single institution are the 80,000 photographs by the
German Federal Archives (Bundesarchiv), at the end of 2008.
In a different kind of cooperation, institutions like museums allow
Wikimedians to visit them and take pictures by themselves. The initiative
Wiki loves arts in the Netherlands collected in this way more than 4000
pictures (June 2009).
Some institutions try to gain a special benefit from the partnership.
Bundesarchiv, for example, uploaded versions of its photographs in low
resolution. The idea is that a high resolution version (maybe for a poster)
can be bought from Bundesarchiv. Unfortunately, according to Mathias
Schindler from Wikimedia Deutschland, Bundesarchiv has no intention to free
more pictures. It was somewhat unhappy about people who reused the pictures
without full respect to the licence obligations.
There are still a lot of opportunities for Wikipedia and other Wikimedia
projects. It is to hope that the Wikimedia Bookshelf Project in future will
provide more material for people who would like to cooperate.
—–
Previously: A as in Advertisement, B as in Balance
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[1] Harvey Einbinder: The Myth of the Britannica. MacGibbon & Kee, London
1964 (reprint 1972), pp. 43-45.
[2] Harvey Einbinder: The Myth of the Britannica. MacGibbon & Kee, London
1964 (reprint 1972), p. 323.
[3]
http://blog.wikimedia.org/blog/2009/04/22/bonjour-orange-wikimedia-partners-with-orange-to-spread-knowledge/
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