有篇文獻網路上找不到全文，只有需要付費(25USD)的網頁跟摘要， 想請過年有空的高手同學幫忙找，拜託哩～ 文獻資料如下： 期刊名-Innovation: Management, Policy & Practice ISSN: 1447-9338 Volume: 6 | Issue: 3 Cover date: December 2004 Page(s): 416-429 篇名-Can Octopus Reach Out Its Tentacles To Sustain Growth? The Case Of Smart Card Technology In Hong Kong Authors: John Paynter and Patrick Law Page start: 416 摘要 Keywords case study, smart card technology, Hong Kong users, future applications, lessons Abstract text This paper explores and evaluates the use of Octopus smart card technology in Hong Kong (HK). Over 7.4 million cards have been sold and 7 million of these are active. The study examines how transport and other sectors can enhance their services through Octopus. Six of the forty organisations using the Hong Kong Octopus card were interviewed. A convenience sample of 800 actual and potential Octopus customers was sent a questionnaire. Unprecedented growth in the use of smartcard devices had been recorded in recent years. They are expected to bring revolutionary changes to businesses, governments and members of the society. The implications from this study would therefore be useful for those organisations that use or plan to adopt and implement the technology. Results of the survey are discussed, including penetration rate, figures on card ownership and usage, failure rate, results from promotion schemes and loyalty programmes, success factors, users' reliance on the system and areas of improvement. The major reasons for not using the system are addressed. Findings obtained from interview sessions were integrated in the discussion. -- 傳說金豬年~叫阿基的會變胖~ --

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