本季的Dior廣告..............宣告流產!! http://forums.thefashionspot.com/showpost.php?p=6034520&postcount=1 >> For those holding out for Christian Dior's Fall 2009 campaign — since most other major brands have revealed their seasonal ads at this point — you're setting yourself up for a big disappointment. The brand — which posted a loss in profits last week — decided to forego a traditional ad campaign this season because Dior CEO Sidney Toledano found the formula "wanting," according to WWD. 由於財務虧損, Dior的CEO - Sidney Toledano 決定本季不循往常模式拍攝服飾colleciton廣告 (John Galliano心裡應該很不爽...可惜的是他這季作品頗受稱讚) Instead, the advertising budget — an undisclosed number — was poured into a new set of the Lady Dior handbag campaign featuring Marion Cotillard. The original set, photographed by Peter Lindbergh, started running last November and a new set with Cotillard as "Lady Red," snapped by Annie Leibovitz, has been appearing in magazines starting since the August issues (above). A sequel to Cotillard's short film for the brand, which hit the Internet in May, is planned for December. 廣告預算將投入一款新的Lady Dior 手提袋"Lady Red"(Lady Rouge) 並延用上一季Lady Dior包廣告中的奧斯卡法國女星 - 瑪莉詠.寇提亞 (Marion Cotillard)， http://www.busybeeblogger.com/wp-content/uploads/lady-dior.jpg (by Peter Lindbergh) 新款的廣告則由名女性攝影師Annie Leibovitz捉刀 http://www.ladydior.com/ 並在十二月推出另一支劇情短片作為上支廣告的續集 (今年五月的第一支Dior Lady Bag 短片 - Lady Noir https://www.youtube.com/watch?v=IL5Nnay5sKY) Toledano seemed satisfied in May with the brand's move toward using more star power and away from seasonal campaigns that typically feature models: "Now we have to give more meaning. People are looking for iconic products and they want to see a product representing the values of a company.” 總裁Toledano似乎很滿意借助好萊塢明星增加品牌的影響力 而非循在每季廣告中選用fashion model的傳統模式 所以各位模迷可能要失望了...... --

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