看看Frank Gibeau到底說了些什麼吧。 http://ppt.cc/c5uv "We're really proud of Star Wars. We're really excited about the launch. We've had tremendously positive feedback from our fans and our subscribers. You're right, it is a complex and difficult market out there on the PC because of the availability of free-to-play products like our own, like World of Tanks, League of Legends... WoW is a free download that you pay a subscription to after a period of time. We're cognizant - we see that," Gibeau told us. "We're going to be in the business from a long term standpoint so absolutely we're going to embrace free access, free trial, ultimately some day we can move in and embrace that model. It's all a matter of timing and thinking things through. We have a great business right now and we're not looking to make any abrupt changes. We made some good announcements in terms of giving you the first few levels free, because our telemetry told us that if we can get you to around level 8 or 9, you stick with us for the long term. So really the strategy right now is about opening up the funnel at the top so we can acquire more customers who are interested in Star Wars who perhaps aren't ready to pay the full price," Gibeau continued. "[We want to give them] an opportunity to try and it and say, 'You know, I really do like this. I'm going to make that commitment.' MMOs, obviously, are a big commitment of time and money and so giving people an opportunity to access it for free, try it, we found in our telemetry and our experiments is a really good strategy and a good tactic. We're going to do that. We also announced a... mass amount of content thats coming for the service, so we're going to be in the Star Wars business for ten years, who knows? We're still publishing Ultima Online for seventeen years. So we're definitely going to be in the Star Wars business for a long time and if the business changes in accordance with how the market is reacting, then that's just good process for us since we're trying to create the best possible service for our gamers." 結論：Frank Gibeau說的是Free Trial。 從UO到WAR，EA都還沒拋棄月費制，而且要把月費制遊戲改成商城，也需要很多力氣的 ※ 引述《Drizzt (貓咪搖椅電視機)》之銘言： : 新聞來源： : http://www.gamelook.com.cn/2012/06/80579 : 以下文字經過繁簡轉換並稍微換成台灣用語。 : 轉這個文章不是要大家開始唾棄。歐美遊戲市場的免費制遊戲還遠遠不到需要唾棄 : 的地步，至少相對於亞洲成熟的免費遊戲市場來說和緩得多（雖然我覺得最終兩者 : 會相同）。我只是要告訴大家趨勢如此。 : EA總裁：《星際大戰-舊共和武士 Online》將成為免費網遊 : 距離《星際大戰：舊共和武士》近半年的時間，有關《星際大戰：舊共和武士》走 : 免費制遊戲的消息就越來越多。近日，EA總裁Frank Gibeau接受了採訪，討論了這 : 個問題。 : Frank Gibeau：「目前，我們正在打算向更長遠的目標發展，我們將逐漸進行免費 : 試玩、免費遊戲，最終我們會將這款遊戲完全免費化。」 : 最後，Frank Gibeau還表示，網路遊戲的月費模式終究會有一天消亡。他說：「我 : 認為月費模式不會永遠存在下去。如果你有一款像《星際大戰：舊共和國》這麼大 : 規模的作品，你當然會去尋找機會進一步擴大你的生意，並且找尋更好的方式來招 : 攬更多的玩家到遊戲中來。」 --

※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 114.43.156.28 ※ 編輯: zeuklie 來自: 114.43.156.28 (06/19 17:24) ※ 編輯: zeuklie 來自: 114.43.156.28 (06/19 17:32) ※ 編輯: zeuklie 來自: 114.43.156.28 (06/19 17:32)