作者sccc ()
看板NTUIB99
標題[公告] 管院新增課程，歡迎有志青年選修。
時間Mon Sep 22 17:53:22 2008
各位同學：
本學期管理學院增開「國際行銷管理」課程，因本學期外籍交換學生增加，可藉
此機會與外籍生交流、加強外語能力，機不可失，歡迎大學部及研究所對課程有興趣
者踴躍選修。
時間：每週二晚上 6:30-9:15
地點：管理學院1號館4樓第二會議室
課程資料：
Professor: Dr. J. Chris Lin
Office: Room 501, College of Management Building 2
Phone: 3366-9732
E-mail:
[email protected]
Textbook: Keegan and Green (2008), Global Marketing (Fifth Edition)
Course Objective:
The purpose of this course is to (1) provide an overview of
international marketing as a managerial challenge; (2) familiarize students
with international marketing related knowledge from a conceptual, theoretical,
practical and analytical perspective; and (3) enable students to improve the
ability of working problems, cases and projects out.
Lectures, class participation, case discussions and group projects are
designed to help students LEARN as more as possible in INTERESTING ways.
Course Requirements:
Class Attendance and Participation (10%)
Case Discussion and Presentation (20%)
Group Exercises (20%)
Quiz (15%)
Group Term Project (35%)
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◆ From: 140.112.108.55
1F：推 janeislion:唉唷~偏偏是在課很重的大三~=3= XDDD 09/22 20:57
2F：推 b95704077:下學期還會再開一次，樓上不用擔心！那是我們的大三下ꔠ 09/22 22:18
3F：推 janeislion:喔喔~哈~似乎是我們大三下的課~(但我覺得這堂是額外的) 09/23 08:11
4F：→ janeislion:到時候我們應該是像現在這種方式開的課吧~:) 09/23 08:11
5F：→ janeislion:by the way~多謝告知啦!!!^^ (你消息真靈通耶~XD) 09/23 08:12