Few subjcets and objects could rivle the mass media today in terms of influence. Equipped with an overwhelming power - in radio, in TV, in paper - mass media could serve as a great drive in promoting a great social cause. However, the same overwhelming power, if directed into wrong application merely based on self intererted, could lead to detrimental or even suicidal results. The most pronounced examples are probably indentified in political commentary programs and commercials. The shooting of the former, through the marriage of images and voice are broadcasting verbal abuse, mischaracterization or false ideologies taht aim to in the publics as a result. The wrong in commercials are even more serious. Through the brainwashing, the watchers, young and old, are misled into greed for a quick fortune; into a frenzied worship for luxurious commodities; into a fasting the body in order to be slim and beautiful or to be somebody not thermselves. As these influence begin to reveal themselves, the result will be the loss of morality, judgement, health, truth, and money. Although the media today are congested of unnecessary programs, they could still be the most important rule in correcting these mess. The most criticized addiction of youngster to media can just serve as the tailwind to promote the traditional ethics which are used to be told by parents among those not-been-cared kids. Take NHK, the bigest Japanese channel, for example, they broadcast a historical series with popular stars every year, not only to told the events in the past but also to teach the watchers and the actors or actress those lessons learned in historical tragedies. With these efforts, NHK's historical series become the most popular series in Japan, and obviously, Japanese culture become the most wide expressed one in the world. --

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