課程名稱︰國際企業管理 課程性質︰系必修 課程教師︰趙義隆 開課學院：管理學院 開課系所︰國企系 考試日期（年月日）︰2010/4/27 考試時限（分鐘）：100 是否需發放獎勵金：是 （如未明確表示，則不予發放） 試題 : 一、選擇題 1. Which of the following would not be considered an example of foreign direct investment (FDI)? ﹉﹉ (A) cross-border purchase of a textile plant (B) cross-border purchase of stocks (C) purchase of capital assets of a foreign company (D) purchase of land for foreign business operations 2. A company starting out with a global focus, usually because of the international experience of its founders, is called a ＿＿＿＿＿. (A) multinational enterprise (B) transitional company (C) strategically allied company (D) born-global company 3. 麥當勞進入俄羅斯市場歷程中(McDonald's in Russia)，所採用的進入模式(entry modes)類型為何？ (A) 出口進入模式(exporting) (B) 契約進入模式(contracts) (C) 合資進入模式(joint ventures) (D) 獨資進入模式(wholly owned operations) 4. Which of the following terms is used to refer to the relocation of manufacturing and other value-chain activities to cost-effective locations abroad? (A) off-shoring (B) local content (C) labor migration (D) protectionism 5. Which of the following is not a driver of market globalization? (A) market liberalization ﹉﹉ (B) increased import tariffs (C) technogical advances (D) economics development 6. Which of the following is a benefit of licensing agreements? (A) home based globalization (B) proven business models (C) short term royalty fees (D) minimal marketing requirements 7. Which of the following intermediaries is especially useful in markets that consist of many small, widely dispersed buyers and sellers? (A) foreign distributors (B) service representatives (C) agents (D) retailers 8. 貝里斯(Belize)與千里達(Trinidad and Tobago)皆擁有120單位資源(resoursces)，貝 里斯10單位資源生產一噸可可(cocoa)，15單位資源生產一噸稻米(rice)，而千里達40單位 資源生產一噸可可，20單位資源生產一噸稻米，則下列何者為錯誤？ (A) 貝里斯對可可傭有比較利益(comparative advantage) (B) 貝里斯對可可擁有絕對利益(competitive advantage) (C) 千里達擁有對稻米比較利益(comparative advantage) (D) 千里達擁有對稻米絕對利益(competitive advantage) 9. Which of the following statemants would be supported by Michael Porter's Diamond model? (A) Economic prosperity depends on inherited national advantages. (B) Company structure inhibits creativity and competition. (C) Excessive competition drives focal firms to rival nations. (D) Rivalry among industry competitors spurs innovation. 10. All of the following are typical examples of ownership-specific advantages (or firm-specific advantages) except ＿＿＿＿. (A) marketing skills (B) natural resources (C) economics of scale (D) trademarks 11. Which of the following is a cultural metaphor for Germany? (A) symphony (B) beer (C) soccer (D) kibbutz 12. What is the most likely reason that northern Europe and North America are low-context cultures? (A) People from both regions learn the value of slow negotiations based on trust. (B) People from both regions are raised to show concern and respect for others. (C) Both regions have a history of relying on rhetoric to convey ideas and opinions. (D) Both regions have historically placed value on developing personal relationships. 13. Which of the following terms is used to refer to the application of home-country laws to conduct outside of national borders? (A) anti-boycott regulations (B) international contracts (C) transparency (D) extraterritoriality 14. The local content requirement can best be defined as which of the following? (A) a voluntary quota in which a firm agrees to limit some exports (B) a formal permission nust be obtained to import specific goods (C) a certain amount of production must occur within an economic bloc (D) a set number of exports must originate from either a bloc or a region 15. Assume that U.S. companies are importing the same product from Mexico and Taiwan. The United States enters into an FTA (Free Trade Agreement) with Mexico but not with Taiwan. Consequently, the United States begins to import more goods from Mexico (due to lower tariffs) than from Taiwan, even though the Mexican products may not be any better or cheaper. This is an example of ＿＿＿＿. (A) trade creation (B) trade diversion (C) trade specialization (D) trade internalization 16. Nontariff trade barriers have increased in popularity in part because they ＿＿＿＿. (A) can be concealed from the WTO (B) generate profits for foreign firms (C) are easy for governments to enforce (D) reduce smuggling along borders 17. All of the following approaches can be employed in assessing market potential of individual countries except ＿＿＿＿. (A) per-capita income (B) growth rate of per-capita income (C) gross domestic product, GDP (D) size of middle-class 18. On which of the following levels of the international monetary and financial systems pyramid are commercial banks categorized? (A) firm level (B) national infrastructure level (C) national government level (D) international organization level 二、解釋名詞 (請寫出中文名稱，並扼要說明之。) 1. Ethnocentric orientation 2. Power distance 3. Foerign Corrupt Practices Act 4. Hard currencies 三、問答題 (請充分說明之) 1. 說明國際企業的風險(risk)有哪四種？此四種風險分別由國際企業所處外在環境的哪一 構面所引起。 2. 區域整合(regional integration)的類型有哪五種？國家追求區域整合的動機為何？ --

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