課程名稱︰國際企業管理 課程性質︰國企系必修 課程教師︰陳厚銘 開課學院：管理學院 開課系所︰國企系 考試日期（年月日）︰98/5/1 考試時限（分鐘）：2小時30分鐘 是否需發放獎勵金：yes （如未明確表示，則不予發放） 試題 : (共200分,open book) Explain or define the following terms. (50%, @5) 1. "Born global" firm 2. Focal firm 3. Eclectic Paradigm 4. Emerging Market 5. Offset agreement 6. Buy-back agreement 7. Gray market 8. Greefield FDI 9. Offshoring 10. Cross-licensing Short Essay: (150%, @10) 1. What are the pros and cons of globalization? 2. Explain the differences between franchizors, licensors, and turnkey contractors. What factors determine the type of entry strategy used? 3, Explain why per-capita income as not always the best indicator of an emerging market's potential. 4. What is the primary performance determinant of MNCs? Is performance driven by industry-, firm-specific or country factors? Please explain the major argument in literature on this subject. 5. What are the differences between regional and global MNCs? 6. What is the IR model? Explain the reason why firms consider these elements when condict business all over the world, how firms coordinate these strategies into organizational execution. 7. Please discuss the factors relevant to a firm's decision whether to centralize or decentralize foreign operations. 8. Please describe what factors are important to consider when screening a foreign market for internationalization potential. 9. Describe the societal consequences of market globalization. Provide an example to illustrate each consequence. 10. Please discuss the key differences between project-based collaborations and equity joint ventures. 11. What are the major characteristics of licensing? What are the major characteristics of franchising? 12. Describe the risks faced by firms that enter licensing agreements in foreign countries. How did Subway overcome the challenge when entering into China market? 13. Explain how successful franchising arrangements blend the skills and functions of both parties. What qualities and assets to franchisors and franchisees contribute to the relationship? What's the advantages and disadvantages of franchising to franchisee? 14. Explain why so many foreign companies have achieved little or no success in China. What explains the success of some of the firms over others? Please use the "Natural Beauty(自然美)" case to explain your answer. 15. Taking Ganso Crop(元祖食品) as an example, when the company entered into China market, how did they conduct their internationalization strategy? What factors they should consider in their FDI locations? --

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