當代中國研究中心博士後鄭志鵬的博士論文經編輯出版 請進一步參考Deciphering a Global Industry http://www.amazon.com/Deciphering-Global-Industry-Chih-Peng-Cheng/ dp/3836417723/ref=sr_1_1?ie=UTF8&s=books&qid=1195096367&sr=8-1 Editorial Reviews Book Description The book examines the formation and transformation of the Chinese exportled footwear industry from a political-economic perspective. In particular, it explains why Taiwanese businessmen succeeded in developing the industry while Nike, the largest shoe producer in the word, failed. Several theories are explored, rooted in neoclassical economic, new institutional economics, new institutional sociology, and new economic sociology, to explain why the Taiwanese but not Nike succeeded in China. But these explanatory models are all found wanting. Instead, the thesis demonstrates that a model of markets as politics and fields, one that emphasizes the role of power, best accounts for the origin, evolution, and transformation of the Chinese exportled footwear industry. A stable status hierarchy, comprised of Taiwanese footwear producers, local officials, and migrant laborers, created a business environment that solved uncertainties embedded in the Chinese economic transition. The Taiwanese producers and local officials were less powerful than large firms and the state, despite being deeply involved in the Chinese economic "miracle," but by developing alliances with local political officials, Taiwanese business, with local political support, transformed China into the leading footwear producer in the world. However, tensions rooted in the Chinese economy, polity, and society are shown to make the future of the country's domination of global production uncertain. The book is addressed to scholars and students in Sociology, Politics, and Economics. It is also directed towards managers who are interested in investing in China. Susan Eckstein (Boston University) said: "There is no business like shoe business, and Chih-Peng Cheng most informatively explains why. He fascinatingly details how the shoe industry goes global and how and why the Taiwanese dominate it, first in their own country but more recently in China. Nike had much to learn from them." Product Details Paperback: 256 pages Publisher: VDM Verlag Dr. Mueller e.K. (June 6, 2007) Language: English ISBN-10: 3836417723 ISBN-13: 978-3836417723 Product Dimensions: 9.6 x 6.7 x 0.5 inches -- 沒有行動的沉思不過是空言泛語, 沒有深思的行動則是純行動主義. ---Hope and Timmel(1984) --

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