作者dk3y93 (可)
看板NCKU-PH98
標題Satisfice
時間Sun Nov 25 10:04:00 2007
WIKI:
Satisficing is a decision-making strategy which attempts to meet criteria for
adequacy, rather than identify an optimal solution. A satisficing strategy
may often, in fact, be (near) optimal if the costs of the decision-making
process itself, such as the cost of obtaining complete information, are
considered in the outcome calculus.
In economics, satisficing is a behavior which attempts to achieve at least
some minimum level of a particular variable, but which does not necessarily
maximize its value.
這詞,似乎是經濟學上的「滿意」。
不是「最佳選擇」,不如說這是「可以接受的選擇」。
一九七八年諾貝爾經濟獎得主赫伯‧塞蒙(Herbert Simon)最著名的主張是
「有限理性(bounded rationality)」,即人類的認知受到記憶能力的限制,
在決策時追求的不是最佳,而是滿意(satisfice)。
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