好讀網誌版：http://www.wretch.cc/blog/raven0522/15133139 成立於 2001年由設計師Brice Partouche成立的細身品牌April77 該品牌在全美共有80多個專賣店與專櫃 在這之前到現在席捲全球的SKINNY風潮中 為眾所皆知的牛仔褲品牌 但在最近幾季 公司面臨嚴重財務危機 包括Bergdorf Goodman、Saks Fifth Avenue以及Bloomingdale''s 都沒有接受他09年秋季的訂單 公司最近幾個星期發出了一封信?買家 通知他們?April77已經關門 2010年春季系列將不再生產 創始人Audrey Gingras?： “非常不幸，公司面臨許多內部問題， April77目前的財務??已經無法完成生產與交付任務 我真的非常抱歉此舉?您帶來的壓力。 這對於我們而言是一次經驗與教訓。” <small> </small> According to Women’s Wear Daily, celeb favorite April 77 has stopped production. Founded in 2001 in Grenoble by designer Brice Partouche, the trendy label was sold in about 80 specialty stores in the U.S., including Barneys New York, Blackbird and Oak. However, in recent seasons the company faced serious financial and production issues, failing to deliver fall ’09 orders to major retailers like Bergdorf Goodman, Saks Fifth Avenue and Bloomingdale’s. The line was represented in the U.S. by New York-based Archetype Showroom, which sent out a letter to buyers in recent weeks informing them of April77’s closure and that no spring ’10 merchandise would be delivered. “Unfortunately after much internal trouble, April77 is not in a financial position to be able to finish production and deliver your goods,” read the note from the showroom’s founder, Audrey Gingras. “I am truly sorry for the strain that this may cause you, as well as for the lack of forewarning. We are very distraught here at Archetype to have learned of this situation, especially as it is so late in the season to learn of such a problem.” In late 2008, April77 tapped a new chief executive officer, Bernard Didier, and chief financial officer, Didier Affre. The brand was known for directional denim, which sold for $140 to $350. Jeanswear made up about 65 percent of sales, with a contemporary sportswear line accounting for the remainder of business. Men’s wear comprised about 60 percent of sales and women’s wear 40 percent. “Music, youth movements and underground culture have always been the main inspiration for my design,” Partouche told WWD last year. “There was a lot of potential for this brand and it was a profitable, viable business for seven years. But in the past year, it sort of deteriorated,” said Gingras, who added April77 owed her six figures in unpaid sales commissions and expenses. -- 天堂鴉 http://www.wretch.cc/blog/raven0522 --

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