1. Plan and execute annual ATL/BTL plan and provided the inputs on the local consumer insights. 2. Reinforce brand image and meeting multiple TA’s (end-users, opinion leaders and trade customers) needs through Integrated Marketing Communication strategies including advertising, public relations, sales promotion, direct marketing, event marketing, e-marketing, collaboration and sponsorship. 3. Partner with OP/MD to align on all levels of the business and built close B-to-C relationship to ensure consistent marketing message. 4. Secure positive brand coverage through PR events, sponsorship and local media tie. 5. Identify marketing communication opportunities, as well as opportunities for co-branding management. 6. Market and competitor analyses/monitoring regarding product and marcom issues. 7. Maintain regular reports to the Taiwan office and work closely with the head offices. 我們是精品代理商Bluebell藍鐘集團 您的履歷歡迎寄至[email protected] --

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