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Cognitive“Loads”Are The Most“Expensive” http://goo.gl/2sqD0 重點提要: 一. 人們觀看網站的時候主要會有三種load: 1. cognitive (最"貴") 2. Visual 3. Motor (最"廉價") 二. It's all about trade-offs 三. Reduce load unless that you want to grab attention --



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1F:推 takanaka:nicely connected to the recent discussion 02/20 09:41
2F:→ takanaka:the so-called "cognitive" here is more about 02/20 09:43
3F:→ takanaka:explicit, executive functions. like reasoning 02/20 09:44
4F:→ takanaka:cognition can be implicit and subconscious too 02/20 09:44
5F:→ takanaka:such as automaticity and priming 02/20 09:45
6F:→ takanaka:learning to drive cars is "expensive" 02/20 09:45
7F:→ takanaka:once learned, driving is quite easy and "cheap" 02/20 09:46
8F:→ takanaka:but it certainly involes cognition 02/20 09:47
9F:推 takanaka:but yeah, basically we try not to reduce the need 02/20 09:49
10F:→ takanaka:correction- we try to reduce the need for people to 02/20 09:50
11F:→ takanaka:think in designs. 02/20 09:50
12F:→ Armuro:只要understandable都是"cheap"的:) 開車比較不一樣的是 02/20 11:06
13F:→ Armuro:他是procedural memory. 而操作網站通常都是declarative 02/20 11:06
14F:→ Armuro:memory. 所以如果將介面更符合使用者的期待和mental model 02/20 11:09
15F:→ Armuro:就會降低cognitive load. 另外一種方式就是提供visual cue 02/20 11:10
16F:→ Armuro:來達到recognition rather than recall. 02/20 11:10
17F:推 takanaka:there're a lot of theoretical issues here I think 02/20 11:17
18F:→ takanaka:basic cognitive principles and human factors 02/20 11:18
19F:→ takanaka:are certainly important and useful heuristics 02/20 11:18
20F:→ takanaka:but whne considering human learning and adaptivity 02/20 11:18
21F:→ takanaka:things can be possilbly more complex 02/20 11:19
22F:→ takanaka:in many cognitive architectures 02/20 11:22
23F:→ takanaka:thinking and reasoning would involve both 02/20 11:22
24F:→ takanaka:procedural and declarative memories 02/20 11:23
25F:→ takanaka:like those models in ACT-R 02/20 11:23
26F:→ Armuro:That's true. But using an unfamiliar website involves 02/20 11:41
27F:→ Armuro:more sense making and meaning looking. Every learning 02/20 11:42
28F:→ Armuro:process first invovle declarative memory then procedura 02/20 11:43
29F:→ Armuro:l memory. We're talking about how to design an interfac 02/20 11:44
30F:→ Armuro:that when users are first exposed to it does not requir 02/20 11:45
31F:→ Armuro:e much cognitive load. Once the users are familiar with 02/20 11:45
32F:→ Armuro:the interface,it is definitely about procedural memory 02/20 11:46
33F:推 takanaka:yes. I agreed :) I was kind of talking to generally 02/20 11:47
34F:→ Armuro:But you are right, usability also involves learnability 02/20 11:47
35F:→ takanaka:I think it's a nice example showing 02/20 11:48
36F:→ takanaka:the distinction between "cognitive science" 02/20 11:48
37F:→ takanaka:and the "cognitive aspects of HCI/design" 02/20 11:48
38F:→ takanaka:they're related, and HCI borrows a lot from other 02/20 11:49
39F:→ takanaka:disciplines 02/20 11:49
40F:→ takanaka:but actully in CogSci, not everyone would agree 02/20 11:49
41F:→ takanaka:the way we divide "memory" here 02/20 11:50
42F:→ takanaka:it's viewed as only one theoretical approach 02/20 11:50
43F:→ takanaka:while there're many others 02/20 11:50
44F:→ Armuro:這不是我們的分類方式呀. 很多學者都是用這個方式來敘述 02/20 11:54
45F:→ Armuro:skill. 認知科學有很多學派已經是眾所皆知的事情了. 但是 02/20 11:55
46F:→ Armuro:基本上procedural memory沒有會不知道我們指的是什麼 02/20 11:55







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