※ 引述《highflysky (highflysky)》之銘言： : OV69題 : Manufacturers sometimes discount the price of a product to retailers for : a promotion period when the product is advertised to consumers. Such promotion : often results in a dramatic increase in amount of product sold by the manufact : urers to retailers. Nevertheless, the manufacturers could often make more prof : it by not holding the promotions. : Which of the following, if true, most strongly supports the claim above about : the manufacturers's profit? : (A) The amount of discount generally offered by manufacturers to retailers is : carefully calculated to represent the minimum needed to draw consumers's atten : tion to the product. : (B) For many consumer products the period of advertising discounted prices to : consumers is about a week, not sufficiently long for consumers to become used : to the sale price. : (C) For products that are not newly introduced, the purpose of such promotions : is to keep the products in the minds of consumers and to attract consumers who : are currently using competing products. : (D) During such a promotion retailers tend to accumulate in their warehouses i : nventory bought at discount; they then sell much of it later at their regular : price. : (E) If a manufacturer fails to offer such promotions but its competitor offers : them, that competitor will tend to attract consumers away from the manufacture : r's product. : 我的問題是 若retailers在打折時 大量買進商品 多餘成為存貨 等到之後的價格在賣出 : 那manufacturer不就少賺了這部份 那怎麼會support the manufacturers could often m : ake more profit by not holding the promotions. ? : 是我哪裡題意沒看清嗎? 我認知是: 當retailer在打折時大量購買而囤積 (所以等之後manufacturer不打折時，就不用再向manufacturer購買了) 所以說如果一開始manufacturer不打折的話，retailer就一定得用原價購買! ^^^^ 也就是說manufacturer打折的話，會少賺給retailer折扣得部分 也就support manufaturer不打折反而比較好的論點! 不知道這樣的說法正不正確?! --

※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 140.119.233.210 ※ 編輯: tina7676 來自: 140.119.233.210 (12/25 18:58)