作者kitty071931 (kitty071931)
看板Finance
標題［問卷］填問卷抽夏慕尼與星巴克顆（200P+抽獎）
時間Sun May 13 11:47:18 2018
「問卷代po」
大家好，
我是成大企研所的研究生，我的研究是探討忠誠計畫( LINEPOINT, HAPPY GO 等機制)使
用的感受與行為
問卷名稱：【正式問卷】消費者與忠誠計畫公司建立長期關係之研究問卷
研究目的：本篇研究為調查消費者無進入障礙之忠誠計畫使用之感受與行為探討，消費者
投入忠誠計畫後，感受到關係利益後，進而對商家產生情感與揭露行為並且持續參與忠誠
計畫。如：Line Point/ HAPPY GO點數能在不同商家獲得，商家存在為忠誠計畫之媒介，
能在不同商家累積點數，並且點數能在不同通路轉換使用。
定義：
聯合忠誠計畫如：HAPPY GO, LINE POINT, 新光貴賓卡等形式。
忠誠計畫商家：如百貨各專櫃亦屬於在忠誠計畫內，凡能使用忠誠計畫之商家即涵蓋之。
填答條件：有使用過忠誠計畫，如LINE POINT , HAPPY GO, I cash, UUPON等使用者
其他聲明：此問卷為匿名且僅供研究使用，填答時間約3~5分鐘，所有的問題並無標準答
，僅依照您使用情況回答即可，謝謝。
問卷連結：
https://www.surveycake.com/s/Lp4Pp
回饋獎品：參加資格須為有效問卷
1.有效問卷，稅前200P（請於問卷最後留下PTT ID，並於下方留言Don
e，需兩者皆有）
2.有效問卷且留有email 者可參加抽獎（預計5/20前公布）
A：現金1000元（2名）
B：星巴克中杯飲品兌換券（10張）
C：哈根達斯禮券（10張）
研究單位：國立成功大學企業管理研究所
研究者姓名：張睿芹
聯絡人姓名：張睿芹
指導教授姓名：張心馨 博士
聯絡人方式：
[email protected]
問卷截止時間：預計5/17前截止，若樣本數達標將提前截止
再次感謝版有幫忙填答祝各位順心愉悅！
--
※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 118.166.128.121
※ 文章網址: https://webptt.com/m.aspx?n=bbs/Finance/M.1526183241.A.B2F.html
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