從今年秋天開始，Rogi將成為瑞士知名咖啡機品牌Jura的形象代言人 未來Rogi的肖像會印在他們的相關產品上 所以以後拿到冠軍，可能不只要戴手錶，穿夾克 手還要端一杯咖啡... Niederbuchsiten, 12 July 2006 – JURA, the Swiss innovation leader in fully automatic household coffee machines and Roger Federer, the world’s #1 ranked tennis player and reigning Wimbledon, US Open and Australian Open Champion, have entered into a partnership. The Swiss eight-time Grand Slam Winner will represent JURA as an Ambassador both in Switzerland and internationally and spread the message of their common values across the world: performance, precision, prestige and passion for excellence. JURA General Manager, Emanuel Probst, said: “Roger Federer stands for the same qualities as JURA. We share authentic Swissness and we look forward to a long-term partnership. Obviously, Roger Federer is one of the greatest tennis players of all time, but what is equally impressive is his relaxed and genuine personality.” JURA is convinced that this step will further strengthen their international brand profile and fill it with emotions. Roger Federer, too, is looking forward to the cooperation: “JURA and I grew up in Switzerland and conquered the world from there. Their high-quality espresso and coffee machines provide coffee connoisseurs all over the world with enthusiasm. I myself am one of them.“ Starting in the Fall of 2006, Federer will be featured in the new JURA image campaign. In addition, he will personally attend the JURAworld of Coffee event at the company Headquarters in Niederbuchsiten/Solothurn on the occasion of its VIP opening at the end of September. --

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