俱樂部跟馬來西亞觀光部合作了 就我方來說想增加東南亞的影響力 馬方也想增加在歐洲的曝光度 雙方就一拍即合了 http://www.chelseafc.com/article.asp?hlid=301270 Chelsea FC agrees partnership with Tourism Malaysia Tuesday, Aug 23, 2005 Chelsea FC has signed a sponsorship contract making Tourism Malaysia one of the Platinum Partners of the Club. Malaysia will become the official travel destination partner of Chelsea FC in a deal set to further increase the club's standing in South East Asia. The partnership underlines the growing popularity of the club, and the Premiership, in Asia and follows the club's successful visit to the region earlier in the summer. "The move forms part of our international development strategy," said Paul Smith, Group Business Affairs Director. "Chelsea has become a global brand and we are delighted with the interest the club receives from this region. Agreeing a Platinum Partnership with Tourism Malaysia underlines how important the area is to us." Datuk Dr Leo Michael Toyad, Minister of Tourism Malaysia, added: "This is a tremendous opportunity for Malaysian tourism and we are delighted to be working with Chelsea; they are a massive club and one set to continue to grow over the next 10 years. "Chelsea's matches are viewed by some 350 million viewers in over 150 countries. Being a Platinum Partner will give us regular international exposure covering Europe as well as the UK, both of which are prime markets for Malaysia to attract leisure travellers." Chelsea's other Platinum partners are Sky, Orange, Budweiser and Lucozade. -- ╔══╗╔╗╔╗╔══╗╔╗ ╔══╗╔══╗╔══╗ ║╔═╝║╚╝║║╔═╝║║ ║╔═╝║╔═╝║╔╗║ ║║ ║╔╗║║╔═╝║║ ╚═╗║║╔═╝║╚╝║ ║╚═╗║║║║║╚═╗║╚═╗╔═╝║║╚═╗║╔╗║ ╚══╝╚╝╚╝╚══╝╚══╝╚══╝╚══╝╚╝╚╝ --

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