http://www.chelseafc.com/article.asp?id=215050 New Partnership Wednesday, Jul 21, 2004 Chelsea has announced a major new sponsorship by securing a unique thee-year partnership with Orange. The partnership is the first in a series of similar deals being negotiated with a number of the country's top football clubs and supports Orange's strategy of building brand partnerships that focus on delivering exclusive content to customers via the Orange World portal. Orange is committed to changing the way football fans experience the beautiful game by delivering instant, personalised content to their phones while simultaneously allowing the biggest clubs in the UK the chance to speak directly to their fanbase via their network of choice. This partnership model further positions Orange World as the ultimate entertainment channel with content being developed with each club specifically to the fans' needs. As the only network to offer personalisation of football services, Orange will kick-off the new season by allowing fans to experience much greater, faster and exclusive information about the Club and the team through their mobile phone. With over one million registered football fans who already use the compelling sports services on Orange World, this partnership is guaranteed to change the way people experience football whenever they want, where ever they are. Chelsea FC fans will be able to experience everything there is to know about the Club through the following services: - delayed match highlights on video and post match player interviews - post match reviews - live match commentary - MMS club news alerts on latest transfer or team information - competitions to win 'money can't buy' prizes through interactive text messaging and voting - live chats with players and the manager - Man of the Match text voting - downloads of match images - Up to date availability alerts on match tickets and travel arrangements John Allwood, executive vice president, Orange UK said: "The exciting partnership with Chelsea FC is designed to give the fans unique access and insights into the Club, delivered in whichever format they prefer, be it video clips, photo messaging, text, download or voice message services. "With over 10 years' experience of developing content, and our own dedicated in-house team of content producers, Orange will give Chelsea fans the chance to get the very latest news first, which is a real coup." Peter Kenyon, chief executive, Chelsea Football Club, said: "This is a truly unique deal we have agreed with Orange. Our club has such a strong and loyal fan base so we are delighted to now be able to bring them closer to the club with exclusive information and content through their mobile phones. "In addition, the marketing support provided by Orange will ensure greater reach to a broader fan base not just here in England but around the globe." In addition, Orange have agreed a comprehensive marketing programme to communicate the proposition to the fans which will include programme advertising, perimeter boards, TV interview boards, scoreboard and stadium TV screen ads, leafleting, club mailings and on-line banner ads on club websites. ---------------- http://www.11players.net/dispbbs.asp?boardID=40&ID=74208 本部介紹 Orange 公司是一家法國電信運營商，1994年，該公司正式步入英國市場。1996 年，該公司正式在倫敦股市中上市，並於同年4月2日正式登陸納斯達克股市，最大的 股東是 Hutchison Whampoa，占48％的股份；而英國航空占22％的股份。總資產已經 達到了84億美元。1997年7月，該公司的用戶已經達到了100萬戶，成為公司歷史上非 比尋常的一個里程碑。1998年，該公司的股票是法國股市中表現最好的一支。該公司 已經開始大舉拓展國際業務，並已經在奧地利、比利時、瑞士成功地進行了國際化戰 略實施。1999年年底，該公司已經在香港、澳大利亞、以色列以及印度進行了商標註 冊。該公司持續關注為客戶提供最好的服務，2001年該公司的英國分公司連續四次榮 膺英國移動客戶滿意研究榜首。 ------------------ http://cimg.163.com/sport/2004/7/21/20040721135612b7a12.jpg http://cimg.163.com/sport/2004/7/21/200407211359077e9ad.jpg 嘴巴有點尖尖的人比較帥.... http://cimg.163.com/sport/2004/7/21/20040721135917a8948.jpg http://cimg.163.com/sport/2004/7/21/200407211359271413c.jpg 老大...你怎麼像是已經練功40年的人啊.... -- ╔══╗╔╗╔╗╔══╗╔╗ ╔══╗╔══╗╔══╗ ║╔═╝║╚╝║║╔═╝║║ ║╔═╝║╔═╝║╔╗║ ║║ ║╔╗║║╔═╝║║ ╚═╗║║╔═╝║╚╝║ ║╚═╗║║║║║╚═╗║╚═╗╔═╝║║╚═╗║╔╗║ ╚══╝╚╝╚╝╚══╝╚══╝╚══╝╚══╝╚╝╚╝ --

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