https://reurl.cc/6bVmjb TORONTO — As the Blue Jays are just three wins away from their first champions hip since 1993, the MLB club’s parent company also has very big things in mind. 多倫多——藍鳥隊距離自 1993年以來的首座冠軍僅差三勝，而這支美國職棒球隊的母公司 也正有著雄心勃勃的計畫 Rogers Communications, the Canadian media and telecommunications giant that owns the Blue Jays, intends to exercise an option next year that will allow it to ta ke full ownership of Maple Leaf Sports & Entertainment—which controls the NHL’ s Maple Leafs, NBA’s Raptors, Toronto FC of MLS, and a variety of other sports assets. 加拿大媒體與電信巨頭羅傑斯通訊公司（Rogers Communications），身為藍鳥隊的擁有者 ，打算在明年行使一項選擇權，將全面收購 Maple Leaf Sports & Entertainment（MLSE） ，該公司掌控 NHL 的多倫多楓葉、NBA 的多倫多暴龍、MLS的多倫多FC，以及多項其他體育 資產 Already, Rogers gained majority control of MLSE this past summer, creating one o f the world’s most dominant sports portfolios with a set of holdings that also includes the Blue Jays, Sportsnet, Rogers Centre, Scotiabank Arena, and the Cana dian Football League’s Toronto Argonauts, among many other assets. The next ste p will be to buy out the 25% share of MLSE currently held by Kilmer Sports Ventu res chair Larry Tanenbaum, as it can contractually start next July. 羅傑斯已於今年夏天取得 MLSE 的多數股權，形成全球最具影響力的體育版圖之一，旗下持 有的資產包括藍鳥隊、Sportsnet頻道、羅傑斯中心（Rogers Centre）、豐業銀行體育館（ Scotiabank Arena），以及 CFL 的多倫多船員（Toronto Argonauts）等 下一步，羅傑斯將於明年7月起，依合約買下Kilmer Sports Ventures主席 Larry Tanenbau m所持有的25% MLSE股份 But that’s not all. Once the Tanenbaum deal happens, Rogers is likely to pursue a recapitalization of its sports assets, including bringing in an outside inves tment partner. 但這並非終點，完成MLSE的收購後，羅傑斯可能會推動旗下體育資產的資本重組，並引進外 部投資夥伴 All of that is developing with a goal of using sports as a focal point for Roger s’ future activity. 這一連串動作的最終目標，是以體育作為羅傑斯未來業務發展的核心 “We are in the early stages of transforming our sports and entertainment busine ss into one of the best sports businesses gloally,” Rogers president and CEO T ony Staffieri said last week in an earnings call. “This is our third pillar of growth beyond wireless and cable, and will be meaningful to Rogers over time. 「我們正處於將公司體育與娛樂業務轉型為全球頂級體育企業的早期階段」 「這是我們繼無線與有線業務之後的第三大成長支柱，未來將對羅傑斯帶來重大影響」 ——羅傑斯總裁暨執行長Tony Staffieri上週於財報說明會中表示 Amid the many sports holdings Rogers has, the Blue Jays have ascended to the top of that group, and not just because of the current success. As MLB’s lone team in Canada, at least for now, the Blue Jays have no other baseball competition a mong the Canadian population of about 41 million. As a result, the team essentia lly has the largest market of any team in the league. 在羅傑斯的眾多體育資產中，藍鳥隊已成為最核心的存在，這不僅是因為球隊當前的成功， 更因為它是MLB在加拿大唯一的球隊 對於約4,100萬的加拿大人口而言，藍鳥隊幾乎沒有競爭者，等於擁有全聯盟中最大且獨占 的市場 What’s more, the Blue Jays are a source of deep national pride—something still rising as political and economic tensions between the U.S. and Canada continue. That’s also been reflected in record-level viewership of the Blue Jays on Spor tsnet, something likely to continue in the World Series. 此外藍鳥隊也是加拿大國民驕傲的象徵，隨著美加之間的政治與經濟緊張升溫，這份情感更 加濃烈，也反映在藍鳥比賽於Sportsnet創下的歷史收視新高上，預料在世界大賽期間將持 續攀升 “The way our Blue Jays World Series run is captivating this country is a very c lear demonstration of the power of our iconic sports teams,” said Rogers CFO Gl enn Brandt. 「藍鳥在世界大賽的旅程正讓全加拿大為之著迷，這清楚展現了我們旗下標誌性球隊的力量 」 ——羅傑斯財務長Glenn Brandt表示 Investors and industry analysts have taken close notice of what Rogers is doing and how the Blue Jays are accelerating the company’s ambitions across its busin ess. 投資人與分析師也密切關注羅傑斯的動向，並指出藍鳥的表現如何加速推進公司的整體商業 目標 “Rogers benefits in several ways from the Jays reaching the playoffs and World Series,” CIBC Capital Markets said in a research note issued just hours before Game 1 of the World Series. “Beyond the intangible benefits like brand associat ion with the team’s success and primetime ad sports during key moments in impor tant games, Rogers can also benefit directly from increased ticket and concessio n revenues. We expect that as Rogers leans on sports, it will see increased oppo rtunity to positively associate its Rogers brand and telecom offerings with its sports teams’ successes.” 根據CIBC在世界大賽開打前數小時發布的研究報告指出 「藍鳥晉級季後賽與世界大賽將讓羅傑斯受益良多，除了品牌形象與黃金時段廣告收益等無 形效益外，公司也可直接從門票與場內消費收入中獲益」 「隨著羅傑斯更倚重體育事業，我們預期其品牌與電信業務，將更緊密地與球隊成功聯結， 帶來正面效應」 The emerging synergy and power of Rogers has also been on display through a seri es of schedule changes for the Maple Leafs and Raptors to minimize conflicts wit h the Blue Jays’ World Series games. 隨著藍鳥的賽事牽動全國目光，羅傑斯的綜合體育力量也更加明顯，為了配合世界大賽，NH L楓葉隊與NBA暴龍隊的比賽時程已進行調整，以盡量避免與藍鳥比賽時間衝突 --

※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 1.162.7.125 (臺灣) ※ 文章網址: https://webptt.com/m.aspx?n=bbs/Baseball/M.1761749014.A.7F2.html ※ zxc906383:轉錄至看板 MLB 10/29 22:44