IT'S IN YOUR HANDS--those of you who do not subscribe to Showtime but are able to. Listen to Jennifer Beals (Advocate interview): "I realize that [the L word] has sort of this cult aspect where people will go to each other's houses to watch the show. But in order for Showtime to realize truly how popular the show is, people need to get Showtime . . . I would propose that people get Showtime and rotate the houses where they got to watch. I think it would be enormously helpful for the longevity of the show." Love it or hate it, The L Word is the only show on television that features lesbians. Do you want more lesbian shows? Then The L Word must succeed, whether you like the show or want to scream at your screen when it's on. If not, network executives will not consider running other lesbian-oriented shows. Jennifer Beals understands there is a problem in the lesbian community: We are cheap. We have a history of pot lucks and sharing books. We cannot continue with our penny-pinching ways and expect to have more lesbian TV shows. We at L-word.com are addressing this problem and making a call to action to the women in the world who are able to subscribe to Showtime and receive the show: 1) Stop the downloading! L-word.com deletes all posts about downloading. Sorry to those in countries that can't get it, but the reality is there are women in the United States--many women!--who can get it and who can afford yet they choose to CHEAP OUT and watch it with a bunch of friends at one person's house. 2) Subscribe to Showtime! We challenge everyone who reads this editorial to get two friends to sign up for Showtime. Have them tell their cable carrier they are subscribing for The L Word. We must put our money where our convictions are. If we want lesbian programming, we must subscribe to Showtime. If you're lucky enough to have access, subscribe to Here and Logo and Q. A Showtime subscription costs less than 50 cents a day. Give up one Starbucks latte, and you'll pay for a week's worth of Showtime. 3) You want lesbian books? BUY THEM. Stop giving them to your friends so that 10 of you read the same book. You are putting lesbian publishers and writers out of business. 4) You want lesbian music? BUY THEIR CDs and stop downloading and copying for each other. 5) You want lesbian magazines and web sites? SUPPORT THE ADVERTISERS who advertise to lesbians. It is time for lesbians to put their MONEY where their convictions are, or we'll lose our only TV program, the same way we're losing all our bookstores. Now, we have a call to action for the cast and crew of the L word and Showtime Networks: Support the small, independent, lesbian bookstores! Help them help you! Do your DVD signings there. Give them discounts so that they can compete with Amazon.com and Best Buy. Every DVD signing to date has been at a major chain store (FYE, Best Buy, etc.). Help bring business to the lesbian businesses. Whether there will be a season 4, 5, 6, or nothing more is all in the hands of those of you who CAN subscribe. Do it. If not, don't expect another lesbian show to hit a major network or cable company any time in the near future. Why should they put money into shows that lesbians won't even pay for? --

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