※ 引述《Nodick (123)》之铭言： : 为方便球衣板板友阅读，以下文章为节录及笔者略改，完整文章请点底部连结 : (还找不到陆闻，期待强者帮忙翻译) : Top 10 : 1. Real Madrid (Adidas) : 2. Barcelona (NIKE) : 3. Liverpool (Adidas) : 4. Bayern Munich (Adidas) : 5. Olympic Marseilles (Adidas) : 6. Manchester United (NIKE) : 7. AC Milan (Adidas) : 8. Internazionale Milan (NIKE) : 9. Olympic Lyon (Adidas) : 10. Fenerbahce (Adidas) : Leagues (Merchaidising and licensing income in the five key European : football leagues. in mill.EUR) : 1. Liga BBVA (西甲) 190.1 : 2. Barclays Primier League (英超) 167.5 : 3. Bundesliga (德甲) 129.7 : 4. Serie A TIM (义甲) 76.9 : 5. Lige 1 (法甲) 66.6 Liga BBVA 西甲 Real Madrid & Barcelona's one-two at the top means that Spain's Primera Divisi ón clocks an annual revenue of over €190m, with the two old enemies making up over 80% of La Liga's merchandising revenue. Whilst 2010 was a bumper year for Spanish football, with a successful World Cup win and the likes of Mesuet Özil and David Villa signing up to play for the big two', it's likely the international appeal of stars like Cristiano Ronaldo and Lionel Messi are the main factor behind such a massive amount of cash being spent on football shirts. 在西班牙的甲级联赛当中球衣的每年平均销售量超过了一亿九千万欧元，而由皇家马德里 和巴塞隆纳在排名第一跟第二显示出来，这两个死对头超过了整个西甲销售量的百分之80. 然而，2010年是西班牙足球发光发热的一年，因为世界杯成功的夺冠，招来了像是 Mesuet Özil和David Villa等这些巨星分别签约为皇马跟巴塞效力；在此同时，因为国际 级的巨星像是CR跟Messi的影响之下也造成了这两队球衣大量销售的因素。 Barclays Primier League 英超 Only two English clubs make the top ten, with Liverpool's famously fanatical support keeping the Anfield Club inside the top three. Whilst Liverpool haven't found success in the last 18 months, they have taken huge strides forward in their merchandising tactics, even offering customised football boots with the club's famous badge on. 在十大排行榜里面英格兰的俱乐部只占了两位，因为利物浦拥有有名的狂热支持者，安菲 尔俱乐部维持在排行榜的第三位当中。虽然利物浦在过去18个月以来一直在寻找成功的方 法，但是利物浦的销售成绩已经在商场上成功的进展，他们甚至提供客制化印有着名的队 徽的足球鞋。 Serie A TIM 义甲 The Italian league of Serie A will be rocked by this report, as with the likes of AC Milan, Inter, Juventus and Roma they host some of the World's most marketable clubs. Though, Italy also suffers from one of the worst rates of counterfeit shirt purchases – which Nike are trying to remedy in their own way. 过去像是AC米兰、国际米兰、尤文图斯和罗马这些豪门虽是市场上销售的主流，然而义大 利甲级联赛的销售量却因为这份报导将会有所影响。虽然，义大利也是目前市场上销售率 最差的国家之一，但是NIKE将会试着以他们的方法去改变。 Brands The humble football shirt is the top-selling piece of football merchandise in Europe – 13.7 million replica shirts were sold across the world in the 2009/10 season. The two sports equipment giants, adidas and Nike, enjoyed a combined market share of approximately 83%, whilst the remaining 34 kit manufacturers includingUmbro, Joma, Reebok and Puma across the ten leagues sold a mere 2.3 millionjerseys in total (17%). Whilst we're talking about huge sums of money being injected into the league through merchandise like shirts, football boots, scarves, balls and even mugs this still only amounts to an average of 7.3% of the league’s total revenue,with factors like TV Rights and Ticket Sales contributing to the other 92.3%. 厂牌 简单设计的足球衣在足球商场上是欧洲市场上最畅销的商品之一，在2009/10这个赛季 里头世界各地总共卖出了1370万件球衣。 运动场上的两家大龙头,adidas & Nike,占据了整个市场销售量大约83%的比例，其余 34家厂商包括了Umbro,Joma,Reebok 和 Puma 在十个联赛里头销售230万件球衣(17%) 虽然我们时常讨论联赛中有多少资金在足球商品上，像是衣服、足球鞋、围巾、球，甚 至马克杯等等，而这些商品的收入对於联赛平均的年收入也只占了7.3%,联赛最主要的 收入则是来自於电视转播权和门票的收入以及其他，这些占了其他的92.3% (翻完了。如有翻的不好的地方，请指正) --

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